starbucks background

Topics: Coffee, Starbucks, Coffeehouse Pages: 2 (634 words) Published: October 31, 2014

Company Background & SWOT
Group ____6_____ Project________Starbucks_____________________________________________ 1 Company Summary
Numbers of Employees
Main Competitors
Coffee shops
Howard Schultz
Wang jingying (CEO 0f Starbucks China)
$14.9 billion (total 2013)
$9.17 billion(China 2013)
200000 (total 2013)12000 (China 2013)
Coasta Coffee, McCafe2 Company Background & History
History of Starbucks
In 1971, Starbucks opens first store in Seattle’s Pike Place Market. In 1982,Howard Schultz joined Starbucks as the director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars. In 1984, the first Starbucks® Caffè Latte, the coffee house, was founded in Seattle. In 1987,Howard Schultz purchased the company and Starbucks began to sell brew coffee and espresso beverages. In 1991, Starbucks became America's first private enterprise to provide part-time employees with stock options. In 1992, Starbucks completed IPO on NASDAQ ,which marked the new beginning of development. History of Starbucks China

In Jan, 1991, Starbucks opened the first store in Beijing, which represented that Starbucks have entered China market. Since then ,Starbucks has entered many Chinese cities and brought different products into Chinese market. In March, 2010,Starbucks launched new products ,especially for China market–tea beverages. In Nov , 2010,Starbucks set up coffee processing plants in Yun nan Province. Up till now, Starbucks have had 403 stores and 12000 employees in China. Company background of Starbucks At first, Starbucks only sell coffee beans. Until 1987, when Howard Schultz bought it and re-organized it, Starbucks began to jump out of its original frame and started to sell brewed coffee and espresso beverages. From then on, Starbucks expanded its market and developed various products, from top-class coffee beans to hot coffee beverages, from...
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