starbucks analysis

Topics: Coffee, Starbucks, Coffeehouse Pages: 17 (2662 words) Published: May 15, 2014

The big name in the world of coffee ‘Starbucks’ its story begun from 1971 when it has started its first coffee shop. It’s an American brand which is based in Seattle (Washington). With the time the Starbucks has expanded their business around the world and developed the very strong brand recognition. Now today, Starbucks is one of the largest coffee businesses in entire world that has got 20,891 stores in 62 countries and serving billions of customers every day with their huge range of products.

The Starbucks is not only known for the great quality of coffee but it gives the feeling of connection so it’s not surprising if people come to Starbucks just to meet each other or for chatting or even for work. It gives the traditional feeling that gives the great experience to coffee lovers. Since it has started its operations the Starbucks has established the strongest brand name which always delivers the message that the place where you can get the world’s finest coffee prepared and served by the great people. The Starbucks is primarily known for the coffee but it also sells other cold and hot beverages, pastries, sandwiches and other snacks.

Being a responsible company the company always maintain a balance between the profitability and social conscience. The company mainly focuses on responsible purchasing practices, caring for our planet and encourage others to do same and the community involvement where they can bring people closer by giving the comfortable environment.

Mission statement:
To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Environmental Mission Statement:
Understanding of environmental issues and sharing information with our partners. Developing innovative and flexible solutions to bring about change. Striving to buy, sell and use environmentally friendly products. Recognising that financial responsibility is essential to our environmental future. Instilling environmental responsibility as a corporate value. Measuring and monitoring our progress for each project.

Encouraging all partners to share in our mission.

Our Coffee:
We are always passionate to provide the finest coffee beans, roasting them with care and we will always concerned about quality. Our Partners:
We’re called partners, because it’s not just a job, it’s our passion.

Our Customers:
When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. It’s really about human connection. Our Neighbourhood:
Every store is part of a community, and we take our responsibility to be good neighbours seriously Our Shareholders:
We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive Competitors of Starbucks:

Gloria jeans
Dunkin’ donuts
Worldwide brand of coffee built a reputation for the finest coffee and products Research and development abilities.
A strong financial record as it has generated a big revenue from its coffee sales annually. Starbuck has strong emphasis on ethical sourcing where they get the high quality beans and responsibly produced products, it’s also committed to being a good corporate citizen and they are trying to minimize their footprint from environment. They are offering a wide range of coffee, hot and cold beverages and other fresh food items Weakness

As compare to other competitors, the Starbucks has a little higher prices It’s mainly dependent on coffee retail
It’s profitability and its coffee prices are majorly depends on prices of coffee beans. Starbucks is constantly getting a negative feedback on its effort of becoming greener company and a poor treatment with other suppliers. Opportunities:


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Sinkovics, RR & Ghauri, PN, 2009, ‘New Challenges to International Marketing’, Emerald Group Publishing
World Population Review 2013, Population of China in 2013; Retrieved : viewed on 10th June 2013
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