starbucks analysis
Introduction
The big name in the world of coffee ‘Starbucks’ its story begun from 1971 when it has started its first coffee shop. It’s an American brand which is based in Seattle (Washington). With the time the Starbucks has expanded their business around the world and developed the very strong brand recognition. Now today, Starbucks is one of the largest coffee businesses in entire world that has got 20,891 stores in 62 countries and serving billions of customers every day with their huge range of products.
The Starbucks is not only known for the great quality of coffee but it gives the feeling of connection so it’s not surprising if people come to Starbucks just to meet each other or for chatting or even for work. It gives the traditional feeling that gives the great experience to coffee lovers. Since it has started its operations the Starbucks has established the strongest brand name which always delivers the message that the place where you can get the world’s finest coffee prepared and served by the great people. The Starbucks is primarily known for the coffee but it also sells other cold and hot beverages, pastries, sandwiches and other snacks.
Being a responsible company the company always maintain a balance between the profitability and social conscience. The company mainly focuses on responsible purchasing practices, caring for our planet and encourage others to do same and the community involvement where they can bring people closer by giving the comfortable environment.
Mission statement:
To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
Environmental Mission Statement:
Understanding of environmental issues and sharing information with our partners.
Developing innovative and flexible solutions to bring about change.
Striving to buy, sell and use environmentally friendly products.
Recognising that financial responsibility is essential to our environmental future.
The big name in the world of coffee ‘Starbucks’ its story begun from 1971 when it has started its first coffee shop. It’s an American brand which is based in Seattle (Washington). With the time the Starbucks has expanded their business around the world and developed the very strong brand recognition. Now today, Starbucks is one of the largest coffee businesses in entire world that has got 20,891 stores in 62 countries and serving billions of customers every day with their huge range of products.
The Starbucks is not only known for the great quality of coffee but it gives the feeling of connection so it’s not surprising if people come to Starbucks just to meet each other or for chatting or even for work. It gives the traditional feeling that gives the great experience to coffee lovers. Since it has started its operations the Starbucks has established the strongest brand name which always delivers the message that the place where you can get the world’s finest coffee prepared and served by the great people. The Starbucks is primarily known for the coffee but it also sells other cold and hot beverages, pastries, sandwiches and other snacks.
Being a responsible company the company always maintain a balance between the profitability and social conscience. The company mainly focuses on responsible purchasing practices, caring for our planet and encourage others to do same and the community involvement where they can bring people closer by giving the comfortable environment.
Mission statement:
To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
Environmental Mission Statement:
Understanding of environmental issues and sharing information with our partners.
Developing innovative and flexible solutions to bring about change.
Striving to buy, sell and use environmentally friendly products.
Recognising that financial responsibility is essential to our environmental future.
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