Starbucks

Powerful Essays
Topics: Starbucks
Starbucks
Paige Weaver
Professor Eissa
MGMT 3013
June 26, 2013

Ch. 2 1. Describe the history of your company and its expansion.
The first Starbucks was opened in Seattle, Washington by Gordon Bowker, Jerry Baldwin, and Zev Siegl who built the first store basically by hand and was built in Seattle’s Pike Place Market. The trio raised money themselves totaling $6,350. They came up with the name Starbucks because they thought that the “st” sound was catchy. They then designed their logo, a two-tailed siren, based on Moby Dick who was in fact a coffee lover.

The trio opened up a second store in 1972 in the University Village of Seattle. Starbucks proceeded to open stores in Capitol Hill, Bellevue, and University Way in the first decade of business. In 1980 Siegl made the decision to leave the company, as a result the wholesale division was renamed Caravali. Then growing even more in 1982 the trio had a toasting factory, five stores, as well as a wholesale business that sold coffee to local restaurants. Starbucks was all about the freshness and expiration of their coffee products so they were insistent that the coffee shelf life be less than 14 days after it has been roasted. All the coffee that passed the shelf life expiration days was then donated to charity. The same year Starbucks hired on Howard Shultz as the companies manager of marketing and retail sales.
In 1983 Starbucks then bought out Peet’s Coffee, which was a growing operation itself, operating five stores. At this time Shultz also began to take buying trips to Italy, where he discovered coffee bars and how captivated the Italian culture was by them. He then came back to the U.S. and presented his managers with the idea of incorporating coffee bars into their corporation. His bosses were not on board with the idea and as a result Shultz left the company to begin his own business plan. He then opened his first coffee bar in 1986 in the Columbia Seafirst Center of Chicago and



References: http://www.statista.com/topics/1246/starbucks/ http://neenasatine.hubpages.com/hub/Starbucks-Motivational-Principles http://www.biography.com/people/howard-schultz-21166227 http://www.forbes.com/sites/work-in-progress/2012/04/10/why-im-stalking-starbucks-ceo-howard-schultz/ http://www.studymode.com/essays/Starbucks-Implementation-Strategic-Controls-And-Contingency-740690.html

You May Also Find These Documents Helpful

  • Powerful Essays

    Starbucks

    • 1188 Words
    • 5 Pages

    International Compensation – Starbucks Case [pic] Starbucks takes good corporate citizenship seriously. Among Starbucks’ many initiatives is its association with Fair Trade and Conservation International to help farmers in third-world countries get a premium for the coffe they grow. But in the other side, there are still some problem that faced by Starbucks. Worker complaints from Starbucks’ baristas in the past couple of years have resulted in negative publicity for Starbucks. Recently, an outburst…

    • 1188 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks

    • 3967 Words
    • 16 Pages

    COMPANY PROFILE Starbucks Corporation REFERENCE CODE: E86AFA79-07E1-4115-AA0C-0016416541FE PUBLICATION DATE: 8 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Starbucks Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts................................................................…

    • 3967 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    starbucks

    • 18535 Words
    • 75 Pages

    and Executing Strategy: Concepts and Cases, 15th Edition Case Starbucks’ Global Quest in 2006: Is the Best Yet to Come? © The McGraw−Hill Companies, 2007 Case 29 Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Amit J. Shah Arthur A. Thompson Frostburg State University The University of Alabama Thomas F. Hawk Frostburg State University I n early 2006, Howard Schultz, Starbucks’ founder, chairman of the board, and global strategist, could look…

    • 18535 Words
    • 75 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks

    • 946 Words
    • 4 Pages

    Starbucks Corporation Annual Report “Starbucks is the premier roaster and retailer of specialty coffee in the world. Starbuck’s goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products, and by providing each customer a unique Starbucks Experience. The company’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (H. Schultz, (CEO) Starbucks Corporation, 2010)…

    • 946 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    Starbucks

    • 2490 Words
    • 10 Pages

    Research Analysis PESTLE Analysis: The PESTLE analysis will be used to identify and understand the important factors Starbucks must consider in all areas of the business. Political: Taxation Policy: Increase in the taxation on farmers in different countries producing coffee beans would have an impact on the pricing of Starbucks. International Trade Tariffs: Since Starbucks operates in 49 countries therefore, there are lots of items that the company imports and exports in different regions of…

    • 2490 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Starbucks

    • 651 Words
    • 3 Pages

    M i n i C as e 4 Starbucks: Re-creating Its Uniqueness INSPIRED BY ITALIAN COFFEE BARS, Starbucks’s founder Howard Schultz set out to provide a completely new consumer experience. The trademark of any Starbucks coffeehouse is its ambience—where music and comfortable chairs and sofas encourage customers to sit and enjoy their coffee beverages. While hanging out at Starbucks, they can use the complimentary wireless hotspot or just visit with friends. The barista seems to speak a foreign language…

    • 651 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks

    • 1706 Words
    • 7 Pages

    Présentation de l’entreprise Starbucks Fondée en 1971, Starbucks Coffee Company est la plus grande chaîne multinationale de cafés, Starbucks était alors spécialisé dans le commerce de café en grains. En 1987, Starbucks est devenue Starbucks Corporation après son acquisition par Howard Schultz, l'entreprise a alors ouvert et racheté des boutiques à travers le monde entier. Les boutiques Starbucks vendent en plus de leur propre marque du café, du thé, des pâtisseries mais également des machines à…

    • 1706 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Starbucks

    • 669 Words
    • 3 Pages

    Question 2: Why have Starbucks’ customer satisfaction scores declined? Has the company’s service declined, or is it simply measuring satisfaction the wrong way • As Marthe has already said, there is a change in customer satisfaction of Starbucks between 1992 and 2002. In this part, I will explain the reason why Starbucks’ customer satisfaction scores declined. Has the company’s service declined, or is it simply measuring satisfaction the wrong way • Why has Starbucks’ customer satisfaction scores…

    • 669 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Starbucks

    • 3879 Words
    • 16 Pages

    we serve. All businesses certified as “diverse” by a third-party agency with products and services relevant to Starbucks are eligible to apply for this program. Eligible companies must be located within the United States, its territories or possessions, and the owners must be U.S. citizens. Do you qualify as a Diverse Supplier? Suppliers interested in doing business through the Starbucks Supplier Diversity Program must be: * At least 51% women- or minority-owned, or socially or economically disadvantaged…

    • 3879 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Starbucks

    • 341 Words
    • 2 Pages

    products Customers are willing to pay this high price in order to receive The Starbucks Experience, in which “we’re not in business of filling bellies, we’re in the business of filling souls”. * Anytime, anywhere By opening new shops, Starbucks allows people to reach their stores anytime, in the shortest distance. It seems that there are not many places left without Starbucks. * Food offerings: Starbucks add in their menu everything from Krispy Kreme doughnuts and Fresh Fields gourmet…

    • 341 Words
    • 2 Pages
    Satisfactory Essays