Starbucks
* 1. Strategic Planning of Starbucks (Past Decisions, Current situation and Future Options)Student ID number: F1005899Full name: Namrataben Govindbhai PanchasaraIntake and group number: 8Module Name: Strategic PlanningAssignment Type: Individual AssignmentDate: 04/11/2011 1Namrataben Panchasara (Student ID:F1005899) * 2. Executive Summery This report aims to strategically based evaluate Starbucks past and current situation and future position of this largely successful company. The analysis uses Michael five forces analysis, Starbucks’ Original Generic Strategy, Company success factor, SWOT, PEST and recommendation for future that Starbucks can organised Reward program Organised, Becoming more Environment Friendly, CD Burning, Install free wireless internet and Rent out meeting space, Increase connection with customers, Continually improve the coffee. At last conclusion and i use book of Michal Porter and some others and electronic articles and websites. 2Namrataben Panchasara (Student ID:F1005899) * 3. Index No. Index Page No. 1. Executive Summery 2 2. Introduction of the company 4 3. Porters five force analysis (Past) 5 4. Starbucks’ Original Generic Strategy (Past) 8 5. Starbucks’ Success Factors 9 6. Michael Porter’s 5 Force analyses (current) 11 7. SWOT Analysis 12 8. PEST Analysis 13 9. Recommendation for Future Action 14 10. Conclusion 16 11. References 17 3Namrataben Panchasara (Student ID:F1005899) * 4. Introduction of company Starbucks is the largest coffeehouse company in the world. [1]Starbucks Corporationwas founded by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer GordonBowker in March 1971. Starbucks Corporation is the most successful coffee shop chain inthe past few decades. Using their aggressive growth most of its competition.The current countries in which Starbucks are located world-wide more than 17018 (as ofJuly 3, 2011) retail stores in 50 countries[2] The first Starbucks first coffee shop opened
References: 17 3Namrataben Panchasara (Student ID:F1005899) * 4