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starbuck vs mcdonald
Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin‐tailed siren from Greek mythology.
The company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.
Starbucks Opens first store in Seattle’s Pike Place Market on March 30 by three partners (Jerry Baldwin, Zev Siegl, Gordon Bowker) who met in University of San Francisco and were inspired to sell high quality coffee beans by Alfred Peet.
1971-76: First Starbucks café was located at 2000 Western Avenue and was later moved on to 1912 Pike Place Market from where it was never re-located. During this time, the company only sold roasted whole bean coffees and did not yet brew coffee to sell.
1982: Howard Schultz joins Starbucks as director of retail operations and marketing. During this time Starbucks started providing coffee to fine restaurants and espresso bars.
1983: Schultz travelled to Italy and was impressed with the popularity of coffee house concept in Milan and saw the potential to develop a similar coffee house culture in Seattle.
1984: Schultz convinced the founders of Starbucks to test the coffee house concept in Seattle, where first Starbucks Café Latte was served.
1985: Schultz founded IL Giornale, which offers brewed coffee and espresso beverages made from Starbucks coffee beans.
1987: IL Giornale acquires Starbucks assets with backing of local investors and changes its name to Starbucks Corporation and expands its wings to Chicago and Vancouver.
1989: Starbucks expands Headquarters in Seattle with total number of stores reaching 84.
1991: Became the first privately owned US Company to offer a stock option program that includes part time employees. Same year, first licensed

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