Starbuck Strategy analysis

Topics: Coffee, Strategic management, Starbucks Pages: 58 (16476 words) Published: April 14, 2014
Module 2: understanding the external environment
2.1 What type of org is Starbucks? ..................................................................................................................................3 2.2 Identify the industry, product segments and value chain ...........................................................................................3 2.3What is the current life cycle position of the industry (and demonstrate why?)..........................................................4 2.4 What are the key issues that will affect historical/future industry growth? What are their likely impact and the overall assessment of the industry’s future growth? PESTEL ..........................................................................................................5 2.5What are the key issues that will affect historical/future industry profitability? What is their likely impact and the overall assessment of the industry’s future profitability? Porter’s 5 forces ...........................................................................6 2.6 材料里有否提到different customer market segments in the industry? .................................................................9 2.7 The basis of competition in the industry........................................................................................................................9 2.8 Key competitors in the industry (strengths and weaknesses) .......................................................................................10 2.9 What are the key factors that are critical for the org to do well in order to be successful?.......................................13 2.10 Are there any strategic groups that org in the industry compete in? ........................................................................14 Module 3 understanding the internal environment

3. 1: who are the Stakeholders of the organisation, and what are their expectations from the organisation?..................15 3.2 : assessing current performance(5Q approach) 3.12...................................................................................................16 3.3 what the current business strategy of the org?Are you able to assess how the org has performed to date in meeting its objectives based on the given facts?=〉 BSC approach .....................................................................................................17 3.4 : identify the capabilities of the org in the context of the competitive environment, and analyse when them to determine whether these capabilities are strategic capabilities .............................................................................................................19 3.5: determine whether there are any inconsistencies(gaps) between the current business strategy and the remote environment, the industry environment and the performance of the org compared to its key competitors. Review the current business strategy against the expectations of the key SK, the org’s performance and the capabilities of the org ............................................23 3. 6: SWOT & an extended SWOT analysis ......................................................................................................................26 3. 7:Generic Strategy ..........................................................................................................................................................29 3. 8 What are Starbucks’ strategic drivers? What differentiates us from our competitors? ............................................30 3.9:What position does it hope to hold in the industry in the future?How has Starbucks been performing in relation to its strategic drivers?.....................................................................................................................................................................31 3. 10: Operational...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about The Marketing Strategy Analysis of Starbucks Corporation
  • Starbucks Global Strategy Essay
  • Essay on starbucks analysis
  • Starbucks’ Mission: Aligned with Its Strategies Essay
  • Essay about starbuck
  • Starbucks Strategy Analysis Essay
  • Starbucks Strategy Essay
  • Starbucks Financial Analysis Essay

Become a StudyMode Member

Sign Up - It's Free