Starbuck Case Study Template
Module: Strategic Organisational Performance
Name:
Id:
Group member’s name:
Id:
Submission Date: 17th June, 2013
Starbucks
Introduction:
Guideline: Give a brief introduction of the company, its mission and objectives and about its products.
150/200 words
Company’s performance in recent time:
Guideline: Indentify the KPI’s for Starbucks and find out how effective these KPI’s have been to meet the expectations of their customers and suppliers. How effective the KPI’s have been inside the company as well, to meet the expectations of the employees, managers and find out if compared to recent time, Starbucks has been able to grow in terms of sales and profits.
300 words
Starbucks’ entry into the instant coffee market and business orientation
Guideline: Here you need to examine the business orientation for the entry of Starbucks in the instant coffee market. Find out what are they doing in terms of marketing (price, advertising, promotion), production (how the new product is different from the competitor’s, what values have you added in the product for the customers), selling (is the company following any powerful selling technique), customers (why customers would choose your product or service rather than the competition 's, both now and in the future).
300 words
Via in competition
Guideline: Compare Via with other similar products in the market and find out how Via is different from competitive products (consider the how the product is manufactured, packaging, taste, etc.). Find out what Starbucks is doing to protect its investment (this means what are the risks in the market and what measures the company has taken against those risks so that their investment in the new product is not a failure)
300 words
Competitive advantage through Via
Guideline: This is your own explanation on your research. Your answer could be ‘yes’ or ‘no’ for competitive advantage and you need to explain why.
300 words
Conclusion and
Name:
Id:
Group member’s name:
Id:
Submission Date: 17th June, 2013
Starbucks
Introduction:
Guideline: Give a brief introduction of the company, its mission and objectives and about its products.
150/200 words
Company’s performance in recent time:
Guideline: Indentify the KPI’s for Starbucks and find out how effective these KPI’s have been to meet the expectations of their customers and suppliers. How effective the KPI’s have been inside the company as well, to meet the expectations of the employees, managers and find out if compared to recent time, Starbucks has been able to grow in terms of sales and profits.
300 words
Starbucks’ entry into the instant coffee market and business orientation
Guideline: Here you need to examine the business orientation for the entry of Starbucks in the instant coffee market. Find out what are they doing in terms of marketing (price, advertising, promotion), production (how the new product is different from the competitor’s, what values have you added in the product for the customers), selling (is the company following any powerful selling technique), customers (why customers would choose your product or service rather than the competition 's, both now and in the future).
300 words
Via in competition
Guideline: Compare Via with other similar products in the market and find out how Via is different from competitive products (consider the how the product is manufactured, packaging, taste, etc.). Find out what Starbucks is doing to protect its investment (this means what are the risks in the market and what measures the company has taken against those risks so that their investment in the new product is not a failure)
300 words
Competitive advantage through Via
Guideline: This is your own explanation on your research. Your answer could be ‘yes’ or ‘no’ for competitive advantage and you need to explain why.
300 words
Conclusion and
References: Guideline: Follow www.citethisforme.com to correctly write your references from the internet. General helpful links: http://www.starbucksstore.co.uk/coffee/starbucks-via-ready-brew,en_GB,sc.html?cm_mmc=Google+UK-_-Brand-+VIA+(Broad)-_-VIA-_-VIA&gclid=CPai_KuV3rYCFWbKtAodMTsA_A http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/7360443/Starbucks-Via-instant-coffee-on-sale-in-Britain.html http://www.coffeereview.com/article.cfm?ID=181 http://www.cbsnews.com/8301-505125_162-28242944/starbucks-via-how-to-blow-a-turnaround/ http://www.brandfreak.com/2010/02/nescaf%C3%A9-still-turning-up-its-nose-at-starbucks-via-instant-coffee.html http://adage.com/article/news/nescafe-launches-assault-starbucks-instant-java/137161/ This is a report some students made on Via. Might be helpful to look BUT do not copy anything from here!! http://business.library.wisc.edu/resources/kavajecz/10_Fall/Starbucks_Report.pdf