Staples Inc

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Topics: Brand, Retailing, Office
I. BACKGROUND Staples Inc. founded in 1985 by Thomas G. Stemberg and Leo Kahn in Brighton, Massachussets. It is headquartered in Boston and employs 89,000 employees worldwide. Staples sells office supplies at more than 2,000 stores as well as through its catalog and call centers, the internet site, and contract sales force. In additional to typical office supplies, stores offer computer hardware and software, furniture, art and school supplies and printing and copy services ( Staples 10k, 2012). The company has 3 operating division: North American Delivery, North America Retail and International. The retail stores in Australia, Brazil, China, Denmark, France, Germany, India, Norway, Portugal, United Kingdom and the United States are operate under its original name “Staples”. Argentina operates as Officenet-Staples, Belgium and Netherlands as Office Center, Canada as Staples Canada and in Italy as Mondoffice. The company recorded revenues of $25.1 billion during 2012, an increase of 1.9% compared with 2011. 39% of revenues generated from North American Retail, 40% from North American Delivery and 21% from International operation. (managementparadise.com, Staples 10K, 2012).
II. STRATEGIC DIRECTION A. Mission “Our mission is to bring easy to offices worldwide” (Staples Soul, 2012). B. GOALS/OBJECTIVES • Maintain our leadership position by delivering on our brand promise • Focus on customer service, customer acquisition and retention, and providing our customers a broad assortment of core office products and services. • Focuses on expanding categories beyond core office supplies, including facilities and breakroom supplies, copy and print services, promotional products and furniture. • Focus on improving our perfect order metric, which measures the number of orders that we fulfill on time and without error, and have established industry leading customer service standards to support our brand promise. • Continue to make investments in



References: Cohen David, R. (2012). Industry analysis: Office equipment and supplies . Retrieved on 10 November, 2012 from http://www.valueline.com/Stocks/Industries/Industry_Analysis__Office_Equipment_and_Supplies.aspx Industry Profile: United States, 1 Internet retailer. (2012, 02 21). Retrieved on 10 November, 2012 from http://www.internetretailer.com/trends/sales/ Kbarret88 Lean, A. (2000, June 01). Introducing the concept of the office supplies superstores in chile. Retrieved November 6, 2012, from http://dspace.mit.edu/bitstream/handle/1721.1/9186/45455543.pdf?sequence=1 Lecky, D Link Reporter. (2012). Office supply and stationairy industry. Retrieved on 10 November, 2012 from http://www.reportlinker.com/ci02159/Office-Supply-and-Stationery.html Lu, X MbaSkool.com. (2012). Staples. Retrieved November 5, 2012, from http://www.mbaskool.com/brandguide/lifestyle-and-retail/4365-staples.html NPD Stationery and office supply manufacturing in china industry research report – now available from ibisworld. (2012, November 10). Retrieved on 10 November, 2012 from http://www.prweb.com/releases/china/office-supplies-mfg/prweb10084902.htm Staples Staples, I. (2011). Understanding associates. Retrieved on 10 November, 2012 from http://www.staples.com/sbd/cre/marketing/staples_soul/how-we-operate.html Staples, Inc Staples, Inc. SWOT Analysis. (2012). Staples, Inc. SWOT Analysis, 1-8. Retrieved on November 2,2012 from http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=545e1714-6bf3-4fcf-9f91-3a020e4106cc%40sessionmgr11&vid=2&hid=20 Staszko, S Wiki Wealth. (2011). Staples (spls) swot analysis. Retrieved on 10 November, 2012 from http://www.wikiwealth.com/swot-analysis:spls What is staples soul?

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