Stage 1 Google

Topics: Windows Mobile, Android, Smartphone Pages: 4 (1204 words) Published: March 18, 2013
Marketing Plan: Stage One

At End of Year| 2008| 2009| 2010| 2011| 2012|
Stock Price| $307.65| $619.98| $593.97| $645.90| $707.38| Revenue| $21,796M| $23,651M| $29,321M| $37,905M| $46,039M| Profits| $4,227M| $6,520M| $8,505M| $9,737M| $10,788M| Profit Margin| 19.40%| 27.57%| 29.01%| 25.69%| 23.43%| Growth Rate| 31.33%| 8.51%| 23.97%| 29.28%| 21.46%|

I. Financial Overview

* Summary: Looking at Google’s financial information, it is obvious how much the Recession affected the powerful company. Google’s stocks suffered during the recession in 2008 at $307.65 a share but they managed to pull it back up to $619.98 a year later by introducing the all new web browser, Google Chrome, and their first smartphone called the G1 for T-Mobile. Their stock grew a little in value over the past three years and was at $707.38 on December 31st of 2012. * Google’s revenue was actually not affected by the recession and continued to grow since 2008. Their revenue at the end of 2012 was 2.11% times more that it was at the end of 2008. * The ratio of Google’s profits and revenue between the end of 2008 and 2012 stayed around the same resulting in a 2.55% profit increase. * The profit margin was in the teens in 2008 at 19.40%, reached the high twenties in the next three years, and ended up with a 4% at 23.43% in 2012. * Looking at Google’s financial data, the company has been constantly growing. The revenue of 2008 increased the most from the previous year and 2009 increased the least. The growth rate for the five-year overview from 2008 to 2012 is 1.11% meaning that the revenue more than doubled.

II. Market Description
* Billions of people around the world use technological devices to connect to the Internet. Smartphones, laptops, and handheld tablets are some of the things that people have integrated into their everyday life. Among seven billion people around the world, there are almost two and a half...
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