sr pedro

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CHAPTER I Introduction

a. Company Background

Ang Lechon Manok ni Sr. Pedro is owned by Peter Unabia, the founder of Anakciano Inc. he sits as a provincial board member in the 2nd district of Misamis Oriental. Peter organized a foundation called the Anak Tering Foundation, in honor of his mother Tering who was very religious. They used this foundation to share the blessings to their countrymen, farmers in Misamis Oriental. The foundation aims to provide livelihood opportunity for the small farmers by contracting them as suppliers of chicken broilers. The foundation gives them series of free trainings on how to breed broilers, they also provide chicks, feeds, and even medicines and vaccines. These chicken will be distributed to all the branches of the Ang Lechon Manok ni Sr. Pedro. In 2008 Ang Lechon Manok ni Sr. Pedro has 250 outlets scattered around Metro Manila and other key cities nationwide, and it has taken a giant stride to culinary fame and fortune.

“I grew up knowing how difficult life is for a small farmer. We were poor and we were not given any opportunity to rise up from our miserable situation…we didn’t give up despite the many challenges. It helps to know that if you succeed, many others will benefit, like my family, and yes, my kin, the farmers.” Says Peter. For him hard work and enough will can bring success. He also want to help the farmers, by giving them the opportunity to prosper, to free them from the bondage of credit and to develop in them the sense of ownership and trust, not dole out. “Instead of giving the farmers fish, we teach them how to fish. This is our thrust in the foundation. It should not be dole out, otherwise, the farmers will not prosper,” says Peter.

In 2008 the foundation is dealing with 1,624 farmers from Balingasag, Talisayan and other remote towns in the province. This gives him difficulties in managing the project. “Some of our beneficiaries had problems taking care the chicken. Some sold them to earn



Bibliography: c. Resumes Rodriguez, 2008 http://business.inquirer.net/money/topstories/view/20080216-119345/Lechon-manok-magic-Key-to-Sr-Pedros-success Managbag, 2010 http://www.sunstar.com.ph/cagayan-de-oro/tasty-chicken-sr-pedro

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