Square Pharma

Good Essays
Scope of this report:
The scope of the report was based on the annual reports & web site, input from interviews of executives of the SQUARE Pharmaceuticals Limited. To analyze the situation in question, we worked on focusing on SQUARE Pharmaceuticals Limited and analyzing their objectives, market strategies, market situations, product mixes, etc. The analysis was based on the exposed and available information only. In-depth data were not always available on-demand due to some unavailable reasons. SWOT analysis of the company has been done.

Objective of the study:
The specific objectives aimed for this report is to analyze the environmental factors that influence the marketing sector of SQUARE Pharmaceuticals Limited.

Methodology:
Information used to prepare this report has been collected from both the primary and secondary sources which together provided more comprehensive information.

Collection of the data:
An open discussion method was followed to gather primary information by informally interviewing the various executives of the company. Participants were purposefully selected as they commonly engaged in marketing directly or indirectly. Observations were also used to collect primary data while working in different desks. The secondary data was accumulated from two sources- a. internal and b. external. The former sources were annual reports, periodicals, articles and brochures published by the company. So in later we use journals, research papers and articles from various online sources.

Limitations of the Study:
This report suffered from several limitations:
• The most important of them was “time constraint”. Time was not adequate to complete the study more perfectly.
• Another important limitation was “inaccessibility in many section of the organization”. We confronted difficulties in getting appointment from the desired respondents as well as appropriate response from the selected respondents due to being confidential for the

You May Also Find These Documents Helpful

  • Powerful Essays

    Square Pharma

    • 2294 Words
    • 10 Pages

    Historical Background: SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. SQUARE Pharmaceuticals Limited is…

    • 2294 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Valuation of Square Pharma

    • 3055 Words
    • 13 Pages

    Background Square Pharmaceuticals Limited has been a household name in Bangladesh since 1958 when it started its operations as a partnership, getting incorporated in 1964 and finally getting listed at the stock exchange in 1995. The company has been in the leading front of innovation, and continues to introduce new and better medicines in the market every year. Today the 97% of the demands for medicine in the domestic market is catered to by the local pharmaceuticals company and Square Pharmaceuticals…

    • 3055 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Square Pharma Ltd

    • 10510 Words
    • 43 Pages

    SQUARE PHARMACEUTICALS LIMITED Mission Our Mission is to produce and provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the shareholders, stakeholders and the society at large. Vision We view business as a means to the material and social wellbeing of the investors, employees and the society at large, leading to accretion of wealth through financial and moral gains as a part of the process of the…

    • 10510 Words
    • 43 Pages
    Powerful Essays
  • Good Essays

    Table of Contents CHAPTER 01: COMPANY OVERVIEW 1.1 Introduction The flagship company of the Square group of industries, Square Pharmaceuticals Limited (SPL) is the largest pharmaceuticals company in Bangladesh. Founded in 1958 and headquartered in Dhaka, Bangladesh, SPL develops, manufactures and markets drugs for humans and the animal world. The company owns and operates modern pharmaceutical factories mainly in Bangladesh and also has a separate division to operate a modern chemical…

    • 3257 Words
    • 14 Pages
    Good Essays
  • Good Essays

    Executive Summary: This is a report on a marketing plan of SQUARE Pharmaceuticals Limited, it describes how they can be marketed, and established, increased it shares value against other direct or indirect competitor. It describes the ways, strategies & tactics to make their product well accepted in the market. It discusses about their market situation, competitors position, targeted consumers, organizations objectives, this report also includes actions plans to implement to reach it is desired objectives…

    • 2123 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    Submission Date: 12th April, 2009 [pic] April 12, 2009 To, Dr. Masud Rahman Professor, MBA Program North South University Dear Sir, We are pleased to work on our group term paper: “Predicting Stock Price: Square Pharmaceuticals Ltd”. This stimulating work has helped us to better understand the different variables affecting the stock price of a firm. This in-depth financial analysis will truly be useful for each of us in our own field of work. We will thus…

    • 5792 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Cost Accounting: In a broad aspects, Cost Accounting is a method of accounting in which all costs incurred in carrying out an activity or accomplishing a purpose are collected, classified, and recorded. This data is then summarized and analyzed to arrive at a selling price, or to determine where savings are possible. So Cost Accounting consists of the identification, measurement, collection, analysis, preparation, and communication of financial information For example, calculating the cost of product…

    • 4471 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Historical Background of the company: Square today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. The company plays a…

    • 2880 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Pharma

    • 18084 Words
    • 73 Pages

    b.pharma INTRODUCTION INTRODUCTION Drug Omeprazole Omeprazole is a proton pump inhibitor used in the treatment of dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD), laryngopharyngeal reflux (LPR), and Zollinger-Ellison syndrome. It was first marketed in the US in 1989 by AstraZeneca under the brand names Losec and Prilosec, and is now also available from generic manufacturers under various brand names. AstraZeneca…

    • 18084 Words
    • 73 Pages
    Good Essays
  • Better Essays

    Beximco Pharma

    • 2291 Words
    • 10 Pages

    Beximco Pharma Submitted to: Husna Ara Lecturer, Department of Business Administration East West University Submitted by: Group: 3 Name | ID | Signature | Shajia Afrin | 2011-2-30-120 | | Shahena Akter | 2011-2-30-125 | | Sadia Akter Moury | 2011-2-30-119 | | Shoha Afrin | 2011-2-30-123 | | Lutfun Nahar Diba | 2011-2-40-176 | | Date of Submission: 12-07-2011 13 July, 2011 To, HUSNA ARA Lecturer, Department of Business Administration, East West University,…

    • 2291 Words
    • 10 Pages
    Better Essays