The scope of the report was based on the annual reports & web site, input from interviews of executives of the SQUARE Pharmaceuticals Limited. To analyze the situation in question, we worked on focusing on SQUARE Pharmaceuticals Limited and analyzing their objectives, market strategies, market situations, product mixes, etc. The analysis was based on the exposed and available information only. In-depth data were not always available on-demand due to some unavailable reasons. SWOT analysis of the company has been done.
Objective of the study:
The specific objectives aimed for this report is to analyze the environmental factors that influence the marketing sector of SQUARE Pharmaceuticals Limited.
Information used to prepare this report has been collected from both the primary and secondary sources which together provided more comprehensive information.
Collection of the data:
An open discussion method was followed to gather primary information by informally interviewing the various executives of the company. Participants were purposefully selected as they commonly engaged in marketing directly or indirectly. Observations were also used to collect primary data while working in different desks. The secondary data was accumulated from two sources- a. internal and b. external. The former sources were annual reports, periodicals, articles and brochures published by the company. So in later we use journals, research papers and articles from various online sources.
Limitations of the Study:
This report suffered from several limitations:
• The most important of them was “time constraint”. Time was not adequate to complete the study more perfectly.
• Another important limitation was “inaccessibility in many section of the organization”. We confronted difficulties in getting appointment from the desired respondents as well as appropriate response from the selected respondents due to being confidential for the