Sprint Swot Paper

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Sprint Nextel Corporation SWOT Analysis
Edgardo L. Cartagena Luna
Management 521
University of Phoenix
February 14, 2013

Sprint Nextel Corporation SWOT Analysis
Background
Sprint Nextel Corporation (Sprint) is a communications company. The company provides a range of wireless and wireline communications products and services to individual consumers, businesses, government subscribers and resellers. It provides wireless services on a postpaid and prepaid basis to retail subscribers and also on a wholesale and affiliate basis. The company markets its postpaid services under the Sprint and Nextel brands, and prepaid services under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands. The company offers its services through wireless networks, an all-digital global long distance network and a Tier 1 Internet backbone. (www.alacrastore.com, 2013)
Mission
Sprint’s mission is to be number one in providing a simple, instant, enriching and productive customer experience. (Sprint Nextel Corporation, 2013).
Vision
Sprint’s vision is to be a world class company, with standards by which others are measured, including a commitment to developing a world class supplier base that is reflective of the communities we serve. (Sprint Nextel Corporation, 2013).
History
Sprint's red diamond logo represented the combined achievements of many legendary predecessors, including United Telecommunications, US Sprint and Centel. Each embraced the same bold approach that Sprint's founder Cleyson Brown showed in 1899, when the Brown Telephone Company successfully went toe-to-toe with the Bell monopoly in Abilene, Kansas. By the mid-1970s, the company's aggressive growth strategies had firmly established it as the nation's largest independent local telephone provider. (Sprint Nextel Corporation, 2013).

During the 1980s Sprint led all U.S. telecom companies by completing the first nationwide, 100% digital, fiber-optic network. It was The Company that gave



References: Company Profile Sprint Nextel Corporation. (2012, August 10). MarketLine, 24-29. doi:8613378D-5CF0-49B7-93F8-346EE511D261 Sprint Nextel Corporation (2013). History. Retrieved from http://www.sprint.com/companyinfo/history/ Sprint Nextel Corporation. (2013). Corporate Responsibility Governance Model. Retrieved from http://www.sprint.com/responsibility/approach/cr-governance.html www.alacrastore.com. (2013, January). Sprint Nextel Corporation (S) - Financial and Strategic SWOT Analysis Review. Retrieved from http://www.alacrastore.com/storecontent/GlobalData_Company_Reports-Sprint_Nextel_Corporation_S_Financial_and_Strategic_SWOT_Analysis_Review-2087-25542 Investopedia. (2013). Stakeholder. Retrieved from http://www.investopedia.com/terms/s/stakeholder Investopedia. (2013). Churn Rates. Retrieved from http://www.investopedia.com/terms/c/churnrate.asp#axzz2KsiBeGpW

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