Sprint Competitor Analysis

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Competition and Analysis

The Strategy Analysis of Sprint:
Looking Into Its Future

A Look at Sprint Sprint is an integrated global communications company that is focused in the US market. In 2003 Sprint earned 26 Billion in revenues with 26 million customers in 100 countries. Sprint is recognized as developing, engineering, and deploying cutting edge network technologies such as the US's first all digital, fiber optic network. Sprint currently has three main divisions: the long distance division which offers phone and data services throughout the world, the PCS division that provides wireless phone and data services to customers in the US and Puerto Rico, and the Local Distance Division (LDD) that offers local telephone service
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The primary reason is that the traditional services have become a commodity. This seems blasphemous for me to say because a year ago I was designing customized networks to business customers, trying to justify the value of unique solutions to my customers. These products are becoming commoditized though. Each of the major players sell the same services: Local and Long Distance, private network solutions (Frame Relay, ATM, Private Lines) that connect a business's local computer networks together, Internet services, some form of IP (Internet Protocol) based VPN (Virtual Private Network), and Voice over IP services. Buyers can pick and choose between the best deals at that time since all of these services provided by the telecommunications carrier have roughly the same services and features. Some buyers even pit the communications companies against each other, which I have seen first …show more content…
Sprint has eliminated the redundancies between the traditional wire-line and wireless portions of the company. Some redundancies that were eliminated were within the sales force, the customer support groups, the implementation groups, and in management. Sprint has refocused on its capabilities and strengths: Global IP services and Wireless services. Its legacy Frame Relay and ATM will be deemphasized and maintained for special customers (government). The Sprint datacenters (for web hosting and co-location) have been sold to Hewlett Packard. When the merger is complete, the local telephone division will be

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