Spotify Case Study

Topics: Management, Strategic management, Organization, Strategic planning, Human resource management, Marketing / Pages: 10 (2264 words) / Published: Oct 5th, 2013
Critical Analysis: What is the Strategy of Spotify and how improve business Spotify model:

Executive Summary:
This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of its evolution, but it is a company that has gained market share, popularity and income, despite sometimes significant losses.

Introduction
History of Spotify
Plan
I. The digital music Industry:
1. Presentation of the Industry
2. Place of Spotify in the Industry
3. Actual competitors in the business

II. Spotify Business Strategy:
1. Freemium model
2. Porter’s model

III. Spotify in the future: a sustainable competitive company
1. How can Spotify reach a competitive advantage?
2. Recommendations
Conclusion

Introduction:
“When people hear good music, it makes them homesick for something they never had, and never will have”. (Edgar Watson, [1853-1937]).
Music is an integral part of our lives, which is why artists and CEOs improve tools to stream music over the long term.
Spotify is an online music streaming website, created in Sweden in 2008 by Daniel Ek and Martin Lorentzon. In Five years, Spotify had a critically rise in a really competitive industry which is the digital music industry. With a leader in the market as Pandora, Spotify really has to prove itself in a long term, in order to have a name in the field of streaming music. The following case study will begin to give an overview of

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