Spotify

Topics: Record label, Marketing, Music industry, Facebook, Spotify / Pages: 17 (4138 words) / Published: Mar 17th, 2014
Company Project : Spotify AB

Table of content

Introduction : p.3
1- : Historic and relation wih majors : p.3
1.1 Historic : p.3
1.2 Relation with majors : p.3
2- : The way its product is produced and marketed : p.4
2.1 A service : p.4
2.2 Three offers : p.4
2.3 Position on the market : p.5
2.4 How the product is marketed : p.6
2.5 An international offer : p.8
3- : Its objective and the evolution of its financial results over the last 2 years : p.9
3.1 Figures : p.9
3.2 France : An exceptional case : p.10
3.3 The global situation : p.11
4- : The organizational form of the business : p.11
4.1 A muting company : p.11
4.2 A functional organization : p.12
4.3 A geographical division : p.12
4.4 A product division : p.13
5- : Management of the workforce : p.14
5.1 Blurred beginnings : p.14
5.2 A mutating management : p.14
5.3 Stockholm’s influence : p.15
6- : Its approach to ethics and corporate social responsability : p.16
6.1 An ethical organization : p.16
6.2 Critics : p.16
Conclusion : p.
Introduction :

Spotify AB is a Swedish commercial music streaming service providing content from a range of major and independent record labels, including the magnates of the music world such as Sony, EMI, Warner Music Group and Universal. The service is available on both computers and smartphones with respectively a software platform and an application.

1-Historic and relation with majors

1.1 Historic

Spotify was developed in 2006 by a team at Spotify AB located in Stockholm, Sweden. The company was founded by Daniel Ek and Martin Lorentzon. We notice that one of the creator, Daniel Ek, was also the CEO of µTorrent, the world 's most popular BitTorrent client. Despite this hacker background they both wanted to offer an alternative to illegal downloading. The Spotify application was launched for public access on 7 october 2008. It is the convergence of several factors that make the launch of Spotify easier. The



Bibliography: -http://www.presse-citron.net/le-nouveau-spotify-discovery-cest-lhebdo-musique-web -http://www.zdnet.fr/actualites/polemique-sur-ce-que-spotify-rapporte-a-lady-gaga-autopsie-d-une-contre-verite-39711017.htm -http://electronlibre.info/archives/spip.php?page=article&id_article=00966 -http://www.fredzone.org/spotify-gagne-1-million-dutilisateurs-grace-a-facebook-493 -http://trends.levif.be/economie/actualite/entreprises/spotify-base-pourquoi-les-operateurs-aiment-la-musique/article-4000188796074.htm -http://www.numerama.com/magazine/25372-les-offres-payantes-de-spotify-ont-conquis-6-millions-d-internautes.html -http://frenchweb.fr/entretien-avec-annina-svensson-country-manager-france-chez-spotify/2397 -http://factiva.accesdistant.bnr.univ-catholille.fr/redir/default.aspx?P=sa&an=COPRES0020130214e92d0000m&cat=a&ep=ASE -http://factiva.accesdistant.bnr.univ-catholille.fr/redir/default.aspx?P=sa&an=ECHOS00020130129e91t0003c&cat=a&ep=ASE -http://factiva.accesdistant.bnr.univ-catholille.fr/redir/default.aspx?P=sa&an=LBRT000020130128e91s0002b&cat=a&ep=ASE

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