Sports & Marketing & Entertainment

Topics: Marketing, Ethics, Problem solving Pages: 12 (4088 words) Published: September 17, 2014
Sports, Entertainment and Recreation Marketing WVEIS 0434

This area of study provides students with the knowledge and skills needed for a career in the field of sports, entertainment, and/or recreational marketing. The function of sports marketing is to determine the interests of the consumer and plan a product or service that the spectator will buy. Students will utilize problem-solving techniques and participate in hands-on activities to develop an understanding of course concepts. Teachers should provide each student with real world learning opportunities and instruction related to selection, development, and maintenance of individual marketing education programs. Students are encouraged to become active members of the student organization DECA, the national student organization for those enrolled in marketing education. DECA is an integral component of the program and provides curricular opportunities that enhance student achievement. Teachers should utilize relevant DECA activities to support experiential learning. The West Virginia Standards for 21st Century Learning include the following components: 21st Century Content Standards and 21st Century Learning Skills and Technology Tools. All West Virginia teachers are responsible for classroom instruction that integrates learning skills, technology tools, and content standards and objectives.

Grades 10-12
Sports, Entertainment and Recreation Marketing
Standard: 1
Overview of Marketing
ME.S.SERM.1
Students will develop an understanding of marketing.
Objectives
Students will
ME.O.SERM.1.1
discover the field of sports, entertainment, and recreation marketing. ME.O.SERM.1.2
recognize trends of sports, entertainment, and recreation as an industry in the local, state, national, and international arenas. ME.O.SERM.1.3
characterize marketing.
ME.O.SERM.1.4
produce a chart of the marketing functions.
ME.O.SERM.1.5
determine the elements of the marketing mix.
ME.O.SERM.1.6
assess the importance of the marketing concept.
ME.O.SERM.1.7
recognize the use of marketing positioning.
ME.O.SERM.1.8
examine the concept of a target market.
ME.O.SERM.1.9
compare types of marketing segmentation.

Performance Descriptors (ME.PD.SERM.1)
Above Mastery
Mastery
Partial Mastery
The student demonstrates exceptional and exemplary performance with distinctive and sophisticated application of knowledge and skills that exceed the standard in marketing. The student evaluates the field of sports, entertainment, and recreation marketing; interprets trends of sports, entertainment, and recreation as an industry in the local, state, national, and international arenas; evaluates marketing; creates a chart of the marketing functions; evaluates the elements of the marketing mix; validates the importance of the marketing concept; defends the use of marketing positioning; critiques the concept of a target market; and compares types of marketing segmentation. The student can independently solve problems and is self-directed. The student demonstrates competent and proficient performance and shows a thorough and effective application of knowledge and skills that meet the standard in marketing. The student discovers the field of sports, entertainment, and recreation marketing; recognizes trends of sports, entertainment, and recreation as an industry in the local, state, national, and international arenas; characterizes marketing; produces a chart of the marketing functions; determines the elements of the marketing mix; assesses the importance of the marketing concept; recognizes the use of marketing positioning; examines the concept of a target market; and compares types of marketing segmentation. Application of knowledge and skills is thorough and effective and the student can work independently. The student demonstrates basic but inconsistent performance of fundamental knowledge and skills characterized by errors and/or omissions in marketing. The student defines...
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