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Sports Industry in India

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Sports Industry in India
Trends in India’s Domestic Fashion Market
Trends and Business Opportunities in India’s Domestic Fashion Market The Growth Story of Sports Brands in India: ‘Sports-Inspired Casual Wear’ Brands Eye the ‘Affordable Luxury’ Segment Women’s Ethnic Wear: Contemporising Indian Wear to Capture a Larger Market Growth of Over-the-Counter (OTC) Fabric Market Kids are the New Shoppers ‘Pop Up’ Retail Concept: Temporary Stores to Attract Consumers and Create a Buzz Summary 37 39 42 44 47 50 53 54

perspective | Volume 04 a quar terly repor t by Vol u me 0 4 / 2 0 1 0

Trends and Business Opportunities in India’s Domestic Fashion Market
The Indian textile and apparel industry has witnessed tremendous growth in the last 2 decades and its market size today stands at US$ 67 billion. India has positioned itself as a manufacturing destination with cheap labour, cotton-based raw material and easy access to US and Europe markets. With the abolition of quotas, India surged ahead of other non-competitive countries and positioned itself as a value-added manufacturer with a varied material base, an educated and English-speaking class of executives with high product development and design orientation. While textile and garment exports have been growing at an average pace of 8 per cent, it is the domestic market that presents itself as a larger opportunity, hence firing the imagination of manufacturers, entrepreneurs and marketers. The Indian domestic apparel market size is US$ 33 billion of which only 16 per cent is organised.
Exhibit 1:

01
Indian Textile and Apparel Market (Rs. 3,01,500 crore) 2009 (E) Exports (Rs. 99,000 crore) Textiles (Rs. 54,000 crore) Apparel (Rs.45,000 crore)

Overview of Indian Textile and Apparel Industry

Domestic Market (Rs. 2,02,500 crore)

Textiles (Rs. 54,000 crore)

Apparel (Rs.1,48,500 crore)

All the figures in Rs crore Source: Technopak Analysis estimated exports for 2009 values rounded off

A number of factors are expected to fuel
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