Sports Development in India The history of sports in India dates back to the Vedic era. Physical culture in ancient India was fed by a powerful fuel: religious rights. There were some well-defined values like the mantra in the Atharva-Veda, saying, "Duty is in my right hand and the fruits of victory in my left". In terms of an ideal, these words hold the same sentiments as the traditional Olympic oath: "For the Honor of my Country and the Glory of Sport." Today sports are considered integral…
years tourism in India has shot up at lighting speed. India has succeeded in becoming the most preferred place amongst domestic and overseas traveler. Tourism exposes the international traveler to India’s diverse culture. According…
GROUND REALITIES Sports Marketing:Changing the Game Nitin Singh* Do you remember the “eat cricket, sleep cricket, drink only Coca Cola” campaign? Of course you do. India is a cricket crazy nation, and we take sports very seriously. By cleverly aligning itself with the sport and the cricketing hysteria, Coke had pulled off a marketing coup. Sports marketing is gaining momentum in India and globally. It refers to how companies leverage the emotional attachment of people to teams, sporting heroes…
Sport is one of the purest forms of combat. This world, which rewards toil and sweat, and designs true devotion and discipline to a cause, is far removed from the murky labyrinth that is politics. If politics is flighty, sport is downright earthy, basic. However, our political heavyweights bound the chasm between the two fields with aplomb. Therein lies the mystery. After all, why would a high-flying politician choose to link himself with low-profile sports like kabaddi, hockey or table tennis? Turns…
Trends in India’s Domestic Fashion Market Trends and Business Opportunities in India’s Domestic Fashion Market The Growth Story of Sports Brands in India: ‘Sports-Inspired Casual Wear’ Brands Eye the ‘Affordable Luxury’ Segment Women’s Ethnic Wear: Contemporising Indian Wear to Capture a Larger Market Growth of Over-the-Counter (OTC) Fabric Market Kids are the New Shoppers ‘Pop Up’ Retail Concept: Temporary Stores to Attract Consumers and Create a Buzz Summary 37 39 42 44 47 50 53 54 perspective…
Two birds and fish •The peacocks appear to be fighting over a fish. The peacock is symbolic of eternity. Lakshmi and Sarawati •Both can be viewed as symbolizing complementary positive values, prosperity and worldly well being. Snake Goddess •The snake goddess is worshipped during the summer festival of Nag Panchami. If weather has been good, the monsoon rains will come. Married couple joined as one •Honored by others, the couple unites in marriage •The BRIDE is carried by chair-car…
1. Introduction This chapter deals with overview, objectives, methodology, sampling plan and limitations of the study. 1. . Overview of the study Business analysis of whey in India is not restricted to its well defined boundaries. Because of the nature of the product and its current status, it is traded globally and very small quantity is traded within the country. The study is intended to study the effect of global changes on trade. Similarly the emphasis is laid on the application of…
athletes and players in the Olympic, has made the people to think about the condition of sports in India. Despite our huge size in terms of population, we have not been able to leave our impact on international sports. Otherwise also Indian sports has not been able to achieve the standard which they were supposed to achieve. Athletes have been much below the standard and since the Olympic games started India has been able to bag hardly a few gold medals. Moreover, most of the medals were bagged either…
official national sport in India, and the country has won eight Olympic gold medals in field hockey, though cricket is the most popular sport. After the 1982 Asian Games hosted in New Delhi, the capital city now has modern sports facilities, and similar facilities are also being developed in other parts of the country. Besides sports and games included in the international sporting agenda, there are many which have developed indigenously and continue to be popular. A wide variety of sports is played throughout…
think national sport of India is, at least a few would answer Cricket. Actually, the National Sport of India is Field Hockey. The hockey team members deserve better treatment and higher praise. Do we treat both the sports equally or are we biased towards any one? Today, it is obvious the Cricket is growing more popular. Dhoni fans are ubiquitous in India. Clearly, cricket influences the current Indian crowd significantly. But do we promptly conclude that Cricket is our national sport and take no notice…