Sports Franchise

Topics: United States, International trade, Culture Pages: 2 (610 words) Published: October 29, 2014

U.S. Sports Franchise
Sept. 16th, 2014
Today, sports play an important role in the culture of the United States. The local cultures like social systems, religion, manners and traditional practices, values and attitudes, language, and personal interaction are considered as the important factors when expanding the sports franchise across the borders. The U.S. sports franchises must provide good quality products and services in order to gain popularity in international market. Anyhow, this paper will focus on the importance of cultural factors in U.S. sports franchises and their products in international market, and government role in protecting sports industries. Cultural Factors

There are some cultural factors that the U.S. sports franchises must overcome to increase popularity abroad such as management strength, indigent foreign policy and indigent relationship with Middle East nations, and fun supporting cultural practice. Management strength, most of the United States sports franchises failed due to indigent financial management and misappropriation of management capital. Indigent foreign policy and indigent relationship with Middle East nations, U.S. has even boycotted Olympic Games that were held in one the nations because of indigent diplomatic relationship with those nations. Fun supporting cultural practice, most of the Americans had developed a culture of supporting European football teams and providing huge fan base for such teams and therefore the franchise have a great task of changing the mindset of the Americans to support the domestic football teams in nurturing talents and fund the football associations by paying the stadium entry fee that encourages the association financially in management roles. (Rao V, 2003). After overcoming these cultural issues and the U.S. sports franchises must take domestic support to obtain popularity in international market. Appropriate Products for International...

References: Fass, Allison, (2000).  The Media Business - Advertising - Addenda - Nike Spot Wins An Emmy Award". New York Times.Jacoby, J & Chestnut, R.W, (1978) Brand Loyalty. New York John Wiley and Sons
Rao V, (2003) In Sports, Loyalty can hurt the team, variables, Sport Marketing Quarterly Volume.
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