Sports Event Audit
Corey Evans
Sports Event Audit
Due date 3-11-13
I-L-L-I-N-I Basketball
How often have you heard the chant I-L-L-I-N-I? Here on the campus I hear this chant a lot in support of school sprit. This chant is widely used throughout the university at most sporting events and I have personally heard the chant at highly populated social gatherings. This university renowned chant when implemented at the sports aspect is a great crowd pleaser and I am pretty sure it hypes up our home team to a certain extent. I’ve recently attended the Men’s basketball home game against Wisconsin on March 2nd, 2013 to witness this chant first hand but primarily I attended the game in regards to evaluating the event from a consultant’s perspective.
Prior to the basketball game that day there was of course pre-event advertising and promotions used as tactics in order to attract fans. The day of the game it was Assembly Hall’s 50th year anniversary. Those in charge of promotion and publicity used the venue’s 50th year of establishment in order to draw more fans and attention to the game. There was a mass mail email sent out the students here at the university about the game and the anniversary. The email included information regarding the history of Assembly Hall as well a special ticket pricing for this anniversary event. The ticket special would appeal to more people due to the lower prices.
Traffic control is a major factor when it comes to organizing any sports event. Traffic control is important because this regulates safety as well as the customers’ satisfaction in attending your event. While in route to the basketball, which was set to start at 4:15PM there was light traffic, essentially just as much traffic as there would be on any other Saturday evening in my opinion. After the game however, traffic was at an absolute deadlock. There were traffic officers directing cars to their best abilities in order to provide a safe route to leave. The traffic officers had on their
Sports Event Audit
Due date 3-11-13
I-L-L-I-N-I Basketball
How often have you heard the chant I-L-L-I-N-I? Here on the campus I hear this chant a lot in support of school sprit. This chant is widely used throughout the university at most sporting events and I have personally heard the chant at highly populated social gatherings. This university renowned chant when implemented at the sports aspect is a great crowd pleaser and I am pretty sure it hypes up our home team to a certain extent. I’ve recently attended the Men’s basketball home game against Wisconsin on March 2nd, 2013 to witness this chant first hand but primarily I attended the game in regards to evaluating the event from a consultant’s perspective.
Prior to the basketball game that day there was of course pre-event advertising and promotions used as tactics in order to attract fans. The day of the game it was Assembly Hall’s 50th year anniversary. Those in charge of promotion and publicity used the venue’s 50th year of establishment in order to draw more fans and attention to the game. There was a mass mail email sent out the students here at the university about the game and the anniversary. The email included information regarding the history of Assembly Hall as well a special ticket pricing for this anniversary event. The ticket special would appeal to more people due to the lower prices.
Traffic control is a major factor when it comes to organizing any sports event. Traffic control is important because this regulates safety as well as the customers’ satisfaction in attending your event. While in route to the basketball, which was set to start at 4:15PM there was light traffic, essentially just as much traffic as there would be on any other Saturday evening in my opinion. After the game however, traffic was at an absolute deadlock. There were traffic officers directing cars to their best abilities in order to provide a safe route to leave. The traffic officers had on their