Sports Advertising; Ncaa Final Four Assignment

Topics: Miller Lite, Advertising, Sport Pages: 4 (1154 words) Published: November 8, 2011
Sports Advertising : NCAA Final Four

Advertising a product is indeed the best way to increase the sales and profits for a company . With these , you are able to spread the information about certain merchandise that you offer the people . They will know what they could expect to get when they buy the product that you 're offering them . But there could be other underlying importance in putting out these advertisements . It could be relevant to the society like promoting an idea or an event , and these proves to be an effective way

to do so . These advertisements are also timely , choosing what time they would broadcast and considering the number of people viewing when they air these advertisements

One example of events that encourage advertisements is sporting events These times are usually those with a lot of viewing audience that is why it is the perfect time to air certain product endorsements and commercials . They are assured of having a viewing population which is in front of television sets , eagerly anticipating the results of the games they are tuned into . These sporting events may encourage a national or global following , wherein people around the country or around the world are surely tuned in , watching everything that is happening from their TV sets . This is the perfect time for these advertisers to show these commercials

The sporting event that will be the focus of this is the NCAA final four competitions . It is a yearly event that has a great viewing population and a media following , which is a characteristic that endorsers and advertisers are looking into . This year 's NCAA is in line with the Winter Olympics , a very good opportunity to showcase various advertisements and endorsements to the viewing public . The advertisements are more globally-themed , since it is not just a national event but a global event at that

The merchandise at play

With the upcoming National Collegian Athletic Association (NCAA competition ,...

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CSPI (2007 . NCAA to Review Alcohol Policies on April 28 [Electronic Version] . Retrieved April 1 2007 from HYPERLINK "http /www .cspinet .org /new /1 .html http /www .cspinet .org /new /1 .html
Feezell , R (2006 . Sport , Play and Ethical Reflection . USA
Levin , M (1998 . Capitalism and American Sport [Electronic Version] 16 . Retrieved April 2 , 2007 from HYPERLINK "http /www .mises .org /freemarket_detail .asp ?control 55 sort article date http /www .mises .org /freemarket_detail .asp ?control 55 sort articled ate
Vyse , L (March 16 , 2007 . Miller Lite Ads to Air During NCAA Tournament [Electronic Version] . Retrieved April 1 2007 from HYPERLINK "http /www .drinks-business-review .com /article_news .asp ?guid 9F1C4C83-32 C8-406D-8282-8EFA8A8D6CB7
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