Spoken Emotions Case Study
A. Mission Statement
Spoken Emotions is a new and innovative company devoted to providing a fun atmosphere for developing self-expression. My mission is to have a safe haven for artists, poets, musicians, and other entertainment performers to be able to broadcast their talent to the city, and eventually the world. My company will motivate individuals to allow their thoughts and ideas and express them in a healthy and creative way.
B. Where are you right now?
Currently my business is still in the development stage. Still planning and figuring out all the processes and getting all my ideas finalized and mapped out before moving on any further.
C. Product/Service
1. Spoken Emotions will provide the common objects …show more content…
Factors affecting people coming to my business could mostly just be fear of getting on stage or “stage fright”.
E. Distribution
1. Identify the most effective methods for getting products/services to customers in the target market.
The customers will come to me. I will definitely will be using the internet and social media sites to get my services out to my target market. I will have coupons on the website and also printed on the back of receipts from time to time.
2. I make it easy for my customers or potential customers to get to me because my location is convenient and well known in the area. Also it’s located on a popular strip so it’ll definitely be seen.
3. Being that I use social media and also have a website it’s very easy for customers and potential customers to get more information about Spoken Emotions because everything will be updated daily.
4. The need for warehousing my products and distribution channels is important because I will make online orders for most things and also have vendors come to the business to drop off inventory and I will have storage for …show more content…
I would like my image to be a fun and exciting place to go relieve stress, a safe hangout spot for teenagers to go, a romantic atmosphere for possibly a date night for couples.
3. Everything in my organization will consistently represent the image I want to project at all times.
4. The type of customers I’m targeting with my current marketing efforts are artistic, romantic, sultry, care-free types.
5. My leads are followed up by emailing them through the website and also by the Facebook page as well.
6. Where/how I get new business is solely by word of mouth, social media, and newspaper. In the near future a commercial will be shot and displayed during peak hours during the day.
7. Where/how I get repeat business is by offering incentives to the customers and providing the consistency that they are looking for every single time they visit.
8. The source of my most productive referrals is social media and word of mouth from performers and customers. I’m doing everything I can to manage that source by keeping everything updated.
9. My message is written in terms of what the customer needs and wants to hear, as well as what I want to say about my business. My advertising message follows the AIDA model very
Spoken Emotions is a new and innovative company devoted to providing a fun atmosphere for developing self-expression. My mission is to have a safe haven for artists, poets, musicians, and other entertainment performers to be able to broadcast their talent to the city, and eventually the world. My company will motivate individuals to allow their thoughts and ideas and express them in a healthy and creative way.
B. Where are you right now?
Currently my business is still in the development stage. Still planning and figuring out all the processes and getting all my ideas finalized and mapped out before moving on any further.
C. Product/Service
1. Spoken Emotions will provide the common objects …show more content…
Factors affecting people coming to my business could mostly just be fear of getting on stage or “stage fright”.
E. Distribution
1. Identify the most effective methods for getting products/services to customers in the target market.
The customers will come to me. I will definitely will be using the internet and social media sites to get my services out to my target market. I will have coupons on the website and also printed on the back of receipts from time to time.
2. I make it easy for my customers or potential customers to get to me because my location is convenient and well known in the area. Also it’s located on a popular strip so it’ll definitely be seen.
3. Being that I use social media and also have a website it’s very easy for customers and potential customers to get more information about Spoken Emotions because everything will be updated daily.
4. The need for warehousing my products and distribution channels is important because I will make online orders for most things and also have vendors come to the business to drop off inventory and I will have storage for …show more content…
I would like my image to be a fun and exciting place to go relieve stress, a safe hangout spot for teenagers to go, a romantic atmosphere for possibly a date night for couples.
3. Everything in my organization will consistently represent the image I want to project at all times.
4. The type of customers I’m targeting with my current marketing efforts are artistic, romantic, sultry, care-free types.
5. My leads are followed up by emailing them through the website and also by the Facebook page as well.
6. Where/how I get new business is solely by word of mouth, social media, and newspaper. In the near future a commercial will be shot and displayed during peak hours during the day.
7. Where/how I get repeat business is by offering incentives to the customers and providing the consistency that they are looking for every single time they visit.
8. The source of my most productive referrals is social media and word of mouth from performers and customers. I’m doing everything I can to manage that source by keeping everything updated.
9. My message is written in terms of what the customer needs and wants to hear, as well as what I want to say about my business. My advertising message follows the AIDA model very