In terms of entrepreneur, this opportunity requires various creativity and great leadership, which can be conducted into a creative environment as well as healthy and efficient management system. For example, Spit-ball is niche ad service agency, and there are only 5 to 7 staff members to operate the whole company when it founded, even for now. There would be little concern about reaching a consensus, and the managerial team might exert its best ability. However, difficulty is obvious that it has limitation on focusing on different industries with a great deal of products and services. In terms of venture capital, it could be a huge project on investing as many as different unseen companies. As the financially …show more content…
It heavily relies on its human resource to apply its creativity on the product for re branding and closely relates to that particular market segment.
It is well placed in this domain as it understands the product or service well and tries to enhance the value to its targeted customers or users.
Example : Morph Wheels ( Wheelchair wheel manufactures )
Spit-ball's association with Morph Wheels saw the Morph product being more associative and meaningful which it did not promise to be before Spit-Ball re branded and marketed the product under its umbrella.
How it achieves this: Spit-Ball closely understood the product ( Morph Wheels ) and at a very early stage understood that the effectiveness of this product can only be felt with customers when someone actually using this shares their experience. Spit-Ball made a video of their users of Morph Wheels and their valuable experience that made a difference in sales for the Morph wheels company and that is how Spit-Ball provided their expertise in re branding this company.
Five Forces Analysis: Spit-Ball
Force Intensity …show more content…
Buyer Bargaining Power Low - Medium Customers already have access to the product in general , what Spit-Ball brings is the new way of looking at it and not a different technology.
This discussion clearly shows that Spit-Ball is a good fit in the industry. As it is not relying on its technology of product or service offered, but the way it is branded and marketed ( media and digital) to meet the customer expectations. There is not much anyone can take away from them as most of their resources are intangible ( human resource ) skilled labor.
Strategy:
Spit-Ball is following a very simple strategy to establish itself in the market.
It uses creativity and the product or service and relates that with its users. It is closely understanding the product or service, its uses and trying to rewire the way people look at the products. They design or brand a product by analyzing its history and current evolution and relating it to the products journey in their