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Spiral Of Silence Analysis

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Spiral Of Silence Analysis
Introduction
The study on Africans’ perceptions on the existing Sino-Africa economic engagement has attracted limited attention from various experts, analysts and journalists; the study has attracted little academic attention from African experts, in most cases, Western countries are more focusing on the Chinese motives behind its encounter with Africa where scholars and analysts present conflicting arguments and projections. The existing contemporary perception studies have been generalized without seeking information from community members having knowledge with the Chinese operations in the region or are influenced by the optimistic bureaucrats and politicians who often provide polishing statements on China hence direct public views on certain
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The lack of self certainty is influenced by social environment; Social environment is more influenced by media, individuals who decline societal goods will not express his personal opinion particularly when contradicting with popular standoff (Shelly A Neill, 2009). Noelle-Neumann further connotes that individuals with opposing views will then have feeling of isolation or face the danger of isolation if they tend to express their …show more content…
Again, the theory contends the existence of great correlation between the current opinion and future trends. Individuals who fear social isolation generally observe the dominant views in the society through mass media or other means to the extent that all people will be supportive of such view. However, there are the critical people who like to express their opposing views believing that they have certain values to adverse in their careers or

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