Topics: Low-cost carrier, Airline, Low-cost airlines Pages: 5 (1641 words) Published: October 31, 2014

SpiceJet is an Indian low-cost airline owned by the Sun Group of India. It is the country's second largest airline by domestic passenger share.[5] The airline operates more than 340 daily flights to 49 destinations, including 41 Indian and 8 international cities HYPERLINK "http://en.wikipedia.org/wiki/SpiceJet" \l "cite_note-TOI-3" [3] using a fleet of Boeing 737 Next Generation aircraft and Bombardier Dash 8 Q400 aircraft. The airline began services in May 2005[6] and has its registered office in Chennai, Tamil Nadu, and a corporate office in Gurgaon, Haryana. Company slogan Whatever We Do, We Do It With All Our Heart

Parent companySun GroupHeadquarters Gurgaon, India[4]RevenueUS$ 964.13 million (2013) Employees 5,252 (2013)
SpiceJet opened bookings on 18 May 2005 and results followed immediately as over 37,000 were booked out in just one day, setting a new record in the Asian continent It was very successful and by 2008, it was India's second-largest low-cost airline in terms of market share. n early 2012, SpiceJet suffered from a loss of over 390 million (US$6.3 million) as fuel prices were reported to have jumped up by as high as 90%. The money that SpiceJet spent on fuel has exceeded well over 50% spiraling the airline into losses.[15] As of 2011 Spicejet owed the state Rs. 366 million for availing airport facilities Contrary to reports that SpiceJet will be selling a stake to Tigerair, SpiceJet launched its first interline pact with Tigerair on 16 December 2013. The first phase allows SpiceJet to sell SpiceJet to Tigerair flights in one booking reservation while the second phase allows Tigerair to sell Tigerair to SpiceJet flights in one booking reservation. On October 31, 2013, SpiceJet ushered in a new era with the appointment of Sanjiv Kapoor as the COO. The other major changes in top management included roping in Kaneswaran Avili as the new CCO and R. Neelakantan as the CFO. In July 2014, SpiceJet announced up to 50 per cent discounts after Jet Airways has announced the same scheme. 7PS OF SPICE JET

Core product
Supplementary product
Check in services
In-flight refreshment:
Provides snacks and beverages in selected longer duration flights, but you have to pay for them in cash on the flight. You can buy Vegetarianand Non-vegetarian Snacks, Refreshments and Fruit juices, etc. on the flight. Drinking Water is available for free to all passengers on Spice Jet fights ‡

In-flight entertainment
Spice Jet is a low cost airline and there is no electronic in-flight entertainment on the flight. Spice Jet has an entertaining in-flight magazine called Spice Route ‡
Luggage services
Seating arrangement:
Assigned seats
. As an additional service feature Spice Jet Guests who book with us overthe Internet can select their seats at the time of making their booking ‡
Special assistance
Upon reservation we will make every effort to ensure that any special services you may require such as wheelchairs from the airport check-in to the aircraft are available for your use. Spice Jet charges Rs 500 per guest for offering this service. PROMOTION

word-of-mouth marketing
print ads in newspapers and magazines‡
TV commercials‡
Internet media initiatives.
outdoor mix is has concentrated primarily on hoardings, railwayplatforms, airports, shopping complexes, and malls. PROMOTIONALTECHNIQUESBrand campaign
Its tagline 'flying for everyone'
The airline has also rolled out print campaigns across all leadingnewspapers from May 20, one day after the formal launch of theairline Basically the idea behind the campaign is to empower theordinary people the power to fly "

Get more when you fly Spice Jet
 It positions the brandas one that delivers value beyond the price point. In addition toproviding a safe, modern and young fleet with efficient, warm,friendly and on time service, Spice Jet also listens to its consumersand offers experiences that they value. It aims...
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