Spending Habits of the Indian Youth on Entertainment
SPENDING HABITS OF THE YOUTH ON ENTERTAINMENT IN THE CITY OF JAIPUR
Youth is the backbone of our country. They form the robust part of our Indian economy. The term youth is considered to be the period of maximum i.e, maximum energy and maximum potency. They are also considered as nation builders. It is very important to understand them in terms of their needs, desires, aspirations, activities etc.
In this time, Youth has become more confident, independent and is willing to be as powerful and capable. The scientific advancements in 20th century followed by 21st century have drastically changed their life style. Tendency of the Youth is to do the activity which is pleasure giving and not to do the activity which is pain giving. Scientific gadgets and fast growth of economy have enchanted and fascinated the Youth so much that today they can’t assume their lives without them. The availability of the contemporary and latest state of the art facilities and amenities have been enjoyed by the Youth of other advanced countries. Indian Youth too wants to have a same sensitivity and enjoy the available neo recreational and modern facilities here in India. In a way, they are adopting and imitating western style and their culture as per their convenience.
Youth in the contemporary marketing environment constitute quite a sizable and a pivotal market segment which is growing at a pace that marketers cannot ignore and for this reason the consumer behavior researchers are showing enormous interest to unveil the buying behavior and the factors continuously influencing them to spend on entertainment and their fitness. They have emerged as big-time spenders, who not only have a good amount of pocket money but also know how to have more by doing part time work and picking up extra assignments
No doubt they are complex and many faceted with channels of spending multidimensional and varied such as entertainment, body shape and fitness, branded apparel, communication, night life ,
Youth is the backbone of our country. They form the robust part of our Indian economy. The term youth is considered to be the period of maximum i.e, maximum energy and maximum potency. They are also considered as nation builders. It is very important to understand them in terms of their needs, desires, aspirations, activities etc.
In this time, Youth has become more confident, independent and is willing to be as powerful and capable. The scientific advancements in 20th century followed by 21st century have drastically changed their life style. Tendency of the Youth is to do the activity which is pleasure giving and not to do the activity which is pain giving. Scientific gadgets and fast growth of economy have enchanted and fascinated the Youth so much that today they can’t assume their lives without them. The availability of the contemporary and latest state of the art facilities and amenities have been enjoyed by the Youth of other advanced countries. Indian Youth too wants to have a same sensitivity and enjoy the available neo recreational and modern facilities here in India. In a way, they are adopting and imitating western style and their culture as per their convenience.
Youth in the contemporary marketing environment constitute quite a sizable and a pivotal market segment which is growing at a pace that marketers cannot ignore and for this reason the consumer behavior researchers are showing enormous interest to unveil the buying behavior and the factors continuously influencing them to spend on entertainment and their fitness. They have emerged as big-time spenders, who not only have a good amount of pocket money but also know how to have more by doing part time work and picking up extra assignments
No doubt they are complex and many faceted with channels of spending multidimensional and varied such as entertainment, body shape and fitness, branded apparel, communication, night life ,