Preview

Spending Habits

Good Essays
Open Document
Open Document
956 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Spending Habits
Spending Habits of People: A Good or Bad Thing
Bibek Multani
Kaplan University

Demographics Based on the demographics of people, African Americans usually have 2 shopping carts with canned goods, readymade dinner meals (microwavable), ice cream, frozen pizza, etc. I think the reason for this is because African Americans may not be living the American lifestyle. Every time I go to Wal-Mart I see African Americans like how I described above. For the Latino, families there are a lot of corn chips with salsa, and beans, tacos, etc. Other Demographics include age, and the only people I see at Wal-Mart are college boy and girls shopping, mostly for hot pockets and frozen pizza. Not a lot in the cart except for that much (I think it is because the college boy or girl is either paying or has a parent paying their college fee and also, they have a part-time job because of half of the time studying and attending classes, so not much money). However, all college students seem to wants what is the “in” trend, what people are doing or using “right now”. It seems that seniors (elders) care about health and need hobbies to keep themselves busy. In addition, they place more value on quality than on cost. Also, they prefer packages to be labeled and the labels to be upfront where they can see them properly. Environment is important for seniors too. For example, they would not go shopping that was filled with teenagers and college students, and where the quality of the food is all TV dinner like.

Consumer Culture – A disease on the rise Yes, there is evidence that we are switching to consumer culture, although the transition is not fully complete yet. This means that there are people who express themselves differently than from the past (buying the “in” products of today and bragging to everyone else about those products). Like I said, we all want the “in” product of today and new products come out every day, so the product of tomorrow is better than the one

You May Also Find These Documents Helpful

  • Satisfactory Essays

    mkt311 tb chap4

    • 15710 Words
    • 151 Pages

    Seniors, the fastest growing demographic cohort, spend nearly all of their money on basic necessities such as drugs, plain food, and services of caregivers.…

    • 15710 Words
    • 151 Pages
    Satisfactory Essays
  • Good Essays

    Personal Budgeting

    • 777 Words
    • 4 Pages

    In today's here today, gone tomorrow society there are not many people that take the time to create a personal budget. Many feel that they don't really need it; while others just don't want to restrict their spending. With this in mind, it's no wonder that personal bankruptcies are at such an all time high. The advent of credit cards and the wide spread availability of credit itself has allowed people to purchase what they want, when they want, with little to no regard of whether they can really afford it. There is small hope that these patterns of behavior will change in favor of living on a budget until the masses realize all of the advantages of a personal budget.…

    • 777 Words
    • 4 Pages
    Good Essays
  • Good Essays

    TMA03

    • 1157 Words
    • 1 Page

    Contemporary society it is now describe as a consumer society in so far as identity and status…

    • 1157 Words
    • 1 Page
    Good Essays
  • Good Essays

    Consumerism

    • 855 Words
    • 4 Pages

    Researchers say that new ways of advertising, paired with cultural shifts toward consumerism, seem to be driving the trend.…

    • 855 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Hcs 490 Demographic Paper

    • 1705 Words
    • 7 Pages

    They like to have things a certain way and usually stick to their own brands. The aging population could be labeled as Strugglers. “Elderly, resigned, passive people who are concerned about change. They are loyal to their favorite brands” (Kotler, Shalowitz, and Stevens, 2008, pg. 227). In regard to health marketing, insurance marketing needs to have policies directed toward the medical services needed by this population. “Policymakers and providers should prepare for a shift in community planning to accommodate the changing plans and expectations of…

    • 1705 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Wal-Mart is the largest retailer in the world based on revenues and competes with other retailers like Costco, Target and Amazon, according to Forbes (2011). According to one analyst at Forbes, Walmart commands about 33% of the U.S. grocery market. Walmart’s venture into convenience stores or neighbourhood market’s could be seen as acquiring profit from a whole new segment of the market. We need to understand why Walmart have decided to open new convenience stores to get an idea of their retail strategy. According to The Economist 1 ‘Demographics and changes in lifestyles have played into the convenience stores hands, with young urbanities and the well off elderly often more concerned about location and speed than price.’ So as we can see these convenience stores provide something that Walmart’s superstores cannot, quick, convenient service. Mike Duke, Walmart’s chief executive, says that Walmart 2‘is seeking new avenues for growth in the United States as comparable-store sales in the company’s namesake stores have fallen for seven consecutive quarters.’ This shows that the demand for superstores is saturating, people in the US are wanting smaller stores nearby that can offer similar products on a smaller, more…

    • 2387 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Senior Services

    • 435 Words
    • 2 Pages

    Seniors are people between the ages of 60 and 100 years of age. This makes this period in a person 's life the longest. Seniors come from different cultures and different backgrounds and many have different needs. There are three different categories of seniors; the young, the old, and the very, very old. Each type of senior have different needs and wants.…

    • 435 Words
    • 2 Pages
    Good Essays
  • Better Essays

    With a lot of free time on their hands, the aging adult needs to build some sort of structure and purpose into their lives. If they are new to retirement, boredom can have a negative major impact on their lives. Socialization is very important: joining a church, clubs, and organizations are very good for socialization and family. Grandparents and great grandparents can become caregivers to the children. My Aunt, that will be 90 in December, watches two of her great grandchildren several days a week. The bonding and the sense of purpose are so very important to the aging adult as well as the importance of memories create for the…

    • 1402 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Their typical demographic is single, well-educated, studying at university or college and thus a low- to medium-income earner. American Apparel steers away from tweens and the under-18 age bracket. American Apparel also chooses not to go after the popular 34-45 age bracket and people over the age of 45. American Apparel also chooses not to target people who are married or divorced with children in school.…

    • 908 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Wal-Mart Phenomenon

    • 846 Words
    • 4 Pages

    At Wal-Mart, "everyday low prices" is the motto. This slogan has helped create the largest business in world history with over $245 billion in revenues. It is actually three times the size of the No. 2 retailer in the world, France's Carrefour. Nearly 138 million shoppers visit one of the 4,750 Wal-Mart retail stores in the United States each week. This trade giant has eliminated tens of billions of dollars in cost efficiencies out the retail supply chain, passing the larger part of the savings along to shoppers as bargain prices. As noted in Business Week online (2003), New England Consulting estimates that Wal-Mart has saved U.S. customers $20 billion last year alone. Economists refer to the phenomenon as the "Wal-Mart effect" because of the suppressed inflation and productivity gains through the economy year after year. The power Wal-Mart has in the business world is clear and their low prices are great, but this dominance may have created problems for suppliers, workers, communities and even the American culture.…

    • 846 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Commercialism is in practically everything that we encounter on a day to day basis. It is in the water we swim in, the air we breathe, our sunlight and shade. In our society you can 't consume an object without consuming meaning which is a major part of the modern commercial world. People like having things and it has come down to the quality and quantity of what you have as to how you are perceived by others in society. Twitchell states in his article that the American Century will be the next era and that it will likely be the commandeer of the 21st century. So basically American culture is well on its way to being recognized and used by cultures all over the world. It will soon be the new world culture. Korten states that the United States has been the world 's most aggressive national proponent of economic growth and consumerism as the tickets to happiness; however what did clearly increase in the United States over this period were measures of depression, anxiety, distrust and psychological dysfunction. Although this article focuses on consumerism being a positive development for the 21st century, Korten shows that along with consumerism comes many personal and social…

    • 1372 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    I went to Walmart in the city of Dixon on Sunday at approximately 2p.m. This Walmart had one long floor with variety of products. The products were all separated with isles that had descriptions of what were sold throughout it. Here all the employees wore a vest that had the Walmart logo on the back of it with black pants and sneaker. The age demographic of the employees seemed to range from ages thirty to forty years old. Majority of the employees were either black or hispanic. I noticed that there the male employees usually dealt with the stacking or carrying heavy products while the female employees, dealt with organizations of the products. This is making sure to put products back where they belong while the males, restocked what was needed. These are my initial remarks of both stores. However, once I did my thirty minute observations for…

    • 864 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The majority of these shoppers were married women who income was around 50,000 to 79,999 and found it cheaper to shop at Walmart where the prices are so much cheaper because they have families and saving money is why a lot of people shop at certain places.…

    • 634 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Wal-Mart Asda

    • 1310 Words
    • 6 Pages

    The general audience however could be seen as someone more female skewed, with most of the shoppers being in their mid 20’s to late 30’s. They are their for their shopping for both personal and gift based purchases, that meaning that they are there to shop for themselves, but are also there to shop for gifts for their partners or for general gifts to their family and friends. The second largest audience could be seen as males, also between the same ages as the females, and also there to find general gifts, both for themselves and also for family and friends. Because of the variety of shoppers that do come to the Wal-Mart stores, it’s hard to exactly pin point one specific audience for marketing to them and specifically one target market.…

    • 1310 Words
    • 6 Pages
    Good Essays
  • Good Essays

    'Putting on a Posh Voice'

    • 1095 Words
    • 5 Pages

    Shoppers memories of both the past and present, as well as perspectives of key sociological thinkers, assist Shaw (2010) in gaining insight into the role shopping plays in cementing older class differences as well as creating new ones.…

    • 1095 Words
    • 5 Pages
    Good Essays