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Topics: Communication
Health Communication Management
Introduction
In this term paper I am going to touch upon the effects of health communication on patients and it’s implementations at the hospital&environment.At first I will mention about the general characteristics(definition) of health communication and how it is applied in 21st century,secondly I will refer to communication channels in Hc management(professional medical communications,consumer based communication channels).During these explanations I will transpose real time experiences and implementations of Universal Hospitals Group that the way they are dealing with health communication.

As to mention shortly about the definition of communication it is; 1. Exchange of information,between individuals,for example, by means of speaking,writing,or using a common system of signs and behaviors; 2. Message- a spoken or written message; 3. Act of communicating; 4.Rapport- a sense of mutual understanding and sympathy; 5.Acess- a means of Access or communication,for example,a connecting door’’Communicating involves two or more persons,behavioral processes such as motivation,attitudes,perception,leadership,experience and feelings play important roles.Taking in consideration health communication should be based on a two-way exchange of information that uses a ‘’common system of signs and behaviors’’.It should be acessible and create ‘’mutual feelings of understanding and sympathy’’ among members of the communication team and intended audiences(all audiences the health communication program is seeking to influence and engage in the communication process;also reffered to as target audiences).Moreover,communication channels(the means or path used to reach intended audiences with health communication messages and materials,such as the mass media) and messages are the ‘connecting doors’’ that allow health communication interventions to reach intended audiences.Valid information is needed by healthcare facility to function



References: * Health Communication : from theory to practice / Renata Schiavo , 2007 * Haimann’s Healthcare Management / Rose T.Dunn , 2007 * Managing a Modern Hospital / A.V.Srinivasan, 2008 * Essentials of Health Behavior Social and Behavioral Theory in Public Health / Mark Edberg, 2007 * The 21st Century Health Care Leader / Roderick W.Gılkey,1999 * www.hospitalmanagement.net

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