Spa Marketing Plan
Strategies to Increase your business as a Licensed Hair Dresser.
Trixie D Matthews
Strayer University
BUS 517
Managing the Business Project
Professor Trina Greer
September 3, 2006 Abstract
The purpose of this research paper is to address various issues in ethnic hair salons. First and foremost is why they are not profitable in the beauty industry. I see a growing need to tackle this problem. This paper details the problems and solutions for African American salon owners, independent stylist and booth renters. It helps answer the question Why I am not growing in this Business". This paper addresses the legal matters of setting up and operating your business. Marketing strategies to retain and keep customers. And being professional in the beauty industry. Table of Contents
Title Page ..1
Abstract ..2
Table of Contents ..3
Introduction 4
Finding your Niche 5
Setting up your Business ..6
Business Systems ..8
Marketing ..8
Professionalism 12
Discussion 13
Conclusion ..13
References ..15 Introduction
This paper is designed to help every classification of worker in the beauty industry go to the next level of professionalism, legitimacy, and excellence. It is not enough to sharpen your craft and become the best in haircutting, coloring, or nail artistry, and cannot make any money. Due to, not being able to attract customers. The vocational and technical schools for cosmetology, skincare, and makeup are designed to teach the fundamentals of the various trades and prepare us for the state board licensing exams. The
Trixie D Matthews
Strayer University
BUS 517
Managing the Business Project
Professor Trina Greer
September 3, 2006 Abstract
The purpose of this research paper is to address various issues in ethnic hair salons. First and foremost is why they are not profitable in the beauty industry. I see a growing need to tackle this problem. This paper details the problems and solutions for African American salon owners, independent stylist and booth renters. It helps answer the question Why I am not growing in this Business". This paper addresses the legal matters of setting up and operating your business. Marketing strategies to retain and keep customers. And being professional in the beauty industry. Table of Contents
Title Page ..1
Abstract ..2
Table of Contents ..3
Introduction 4
Finding your Niche 5
Setting up your Business ..6
Business Systems ..8
Marketing ..8
Professionalism 12
Discussion 13
Conclusion ..13
References ..15 Introduction
This paper is designed to help every classification of worker in the beauty industry go to the next level of professionalism, legitimacy, and excellence. It is not enough to sharpen your craft and become the best in haircutting, coloring, or nail artistry, and cannot make any money. Due to, not being able to attract customers. The vocational and technical schools for cosmetology, skincare, and makeup are designed to teach the fundamentals of the various trades and prepare us for the state board licensing exams. The
References: Small Business Administration. (2006). Home Page. Retrieved September 1, 2006, from http://www.sba.gov. Mind Your Own Business. (2006). HOME Page. Retrieved August 15, 2006, from http://www.mesagefactors.com. Perreault D. & McCarthy E. (2004). Basic Marketing. New York: McGraw –Hill Higher Education. Michman, Ronald. (2000).Marketing to Changing Consumer Markets. New York: Praeger Publishers. McCready, Gerald. (2001). Marketing Tactics Master Guide for Small Business. New Jersey: Prentice-Hall. Gregory, Kip. (2004).Winning Clients in a Wired World. New Jersey: JOHN Wiley & Sons