Southwest Airlines Mission Statement

The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. This paper discusses the importance of effectively worded vision statement and the impact of a company’s mission statement. However, the vision statement is noted as their purpose which simply says, “To connect People to what's important in their lives through friendly, reliable, and low-cost air travel.” My viewing of this website is always in search of a good, cheap, non-stop, window seat flight. However, as an entrepreneur of Restoration Center Ministry (RCM), the analysis of Southwest’s vision and mission statement causes me to revisit my website. Therefore, I will discuss the graphics, directional, focus, flexibility, desirable and communication processes used to convey to the consumer Southwest’s directional path. Furthermore, the content of the studies in this paper, which shares the effectiveness and shortcomings of Southwest’s vision statement serves as a model to enhance my company’s vision statement.
For years, I traveled on the Northwest airlines, now Delta and was thoroughly pleased with their services, sky miles, and legendary customer service. However, the transition of Delta to Atlanta Georgia created a shift in my traditional travel plans. Subsequently, I have traveled with most of the other airlines in the Memphis area. One day while googling for a cheap last minute flight, I found an interesting deal entitled “wanna getaway” on the Southwest Airlines website. Therefore, for the last few years, I have travel with this