Southwest Airlines Flight 345: Corporate Communication

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According to Longman Business Dictionary, Corporate Communication is the process of providing information about company for its employees, customers and the public. Therefore, constituencies can know what company is trying to achieve and have a positive image to the company. No matter the size of company or organization, they all invest in corporate communication initiatives to mold its image, communicate with internal and external stakeholders and sustain a long-term positive reputation.
For example, on July 22, 2013, Southwest Airlines Flight 345 suffered a collapse of its front landing gear while landing. Their PR team did a great job on how to handle crisis through social media. After the accident happened, Southwest comes out and response

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