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Southwest Airlines Core Competencies

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Southwest Airlines Core Competencies
Abstract
Airline companies are facing many challenges keeping their cost down and profits up. Some of the main issues are gas prices and pilots pay. CEO of Southwest Airlines, Gary Kelly, has been able to work with fuel companies to provide one of the lowest costs for gas than any other company. With his great knowledge and social personality, he has been a very effective leader for Southwest. The company’s core competencies is treating their customers with respect and showing them that they are valuable and treating their employees even better.

Analysis of Southwest Airlines When talking about big airlines, the main companies that come to peoples’ mind are Delta, United Airways, and American Airlines. But looking into their finances,
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Rollin Kig and Herb Kelleher started the company with a simple notion: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline” (We Weren’t Just Airborne Yesterday, 2010). As stated in the interview with CEO Garry Kelly, Southwest follows four basic rules: keep cost down, fly all the same planes so parts and maintenance is fairly simple and cheap, treat their customers like kings and queens, and treat their employees even better (Destination CEO Video, 2010.) This is a great way to keep everyone happy and gain loyal customers who will come back to fly with the airline, and in turn giving them more …show more content…
As demonstrated in the Destination CEO video, he is a very casual and socially active person who is very kind and shows respect to all his employees. It would be hard for anyone to know all of the 32,000 employees of Southwest, yet Mr. Kelly greeted everyone he ran across and complimented them on their great work and efforts. He exemplifies the qualities of a great leader and he is able to work with fuel companies and provide gas prices lower and most other airline companies. He does not treat his employees like his subordinates nor does he act like he is better than them. To him no special treatment is expected and in fact, when he flies he sits in the back row where it is the nosiest and most crowded so the paying customers can have the good seats. When asked his employees, they had total faith and trust in Gary Kelly to run the company. His “everyman” personality is what makes him stand out from other CEOs and he has the characteristics of an exceptional leader. With such great management, loyal customers and employees, and impressive leader, it is no surprise the Southwest Airlines is doing as good as it is. Treating the employee and customers like loyalty and having Gary Kerry as their CEO has done wonders for the

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