Southwest Airline: on-Boarding Approach

Topics: Emotion, Feeling, Airline Pages: 1 (391 words) Published: April 16, 2013
On-Boarding Approach
Southwest Airline
There are a few companies out there that truly understand the importance of On-boarding. Southwest airline has taken an approach that resonates with all employees new and old. Their understanding of human culture and how people absorb information is vital to their process. Human beings are emotional creatures, thus learning from this they have produced an effective on-boarding procedure. Stimulating a positive emotion has been the Idea behind a successful organization in a fleeting industry.

Southwest has established an outlook that helps the employees feel comfortable and proud of their job. “New employees must feel that they belong and are important to the organization. The supervisor, HR unit, and coworkers should be prepared for a new employee’s arrival” (Mathis & Jackson, 2010). This can only benefit the company’s goals. Southwest wants to instill these emotions during their orientation; Feeling welcomed, comfortable, proud, excited, inspired, and confident. (Lee) Everything matters to the employers at Southwest. Grounding these emotions into the workers has produced success in their industry. Southwest has a three year retention rate at 73% and 5 around 55%(n.d.). Southwest topped the charts in 2010 for one of the best companies to work for. A flight attendant said, “The Company was founded on the principle that in order to succeed you need to treat your co-workers as well as your customers.”(Smith) The orientation process is pretty basic which it includes a tour of the facilities, diversity training, guest speakers, and team building exercises. This is all accomplished in one day. Southwest has applied the foundations of a successful industry through positive emotions. I personally can’t see any better way than treating others the way you would want to be treated. This comes from Matthew 7:12, “So whatever you wish that others would do to you, do also to them, for this is the Law and the...
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