Southairlines Swot Analysis

Topics: Airline, Customer service, Southwest Airlines Pages: 3 (856 words) Published: October 28, 2014
SWOT ANALYSIS
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Table below shows the SWOT and TOWS matrices to analyse Southwest Airlines INTERNAL FACTOR

STRENGTHS (S)WEAKNESSES (W)
Employee Satisfaction
Customer Service
Low fares
Stable profitability
Scheduled Service
Leadership
IT Superiority
Financially Fit
High capacity usage
The best low cost airline leader for several years
Diversity in upper management
Revenues increase by 8 percent
Increase of net income
Dominates the short haul segment of airline industry
Fourth largest domestic airline
Service innovation
No international flights
No segmented seating
Dependent on a single producer (Boeing only)
Carry a small amount of freight and cargo
SW has highest percentage of full-time employees leading to increased overhead. •They will not fly outside the continental United States, 63 cities and 32 states. •Does not accommodate for severely handicapped.

Does not provide a first class for passengers.
SW does not offer any type of in-flight meals.

Southwest’s president and CEO Herb Keller leadership believed in the prinples of employees.He ‘s management gives important to treat employees right,that will motivate them to treat outside customers right which he believe a very powerful competitive weapon.Recruiting,hiring and screening provide employees with great knowledge and experience genuinely caring and empathetic manner of employees.The open door policy ,actively listening to employee concerns ,opinions and suggestion creates a...
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