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South East Asia Business Context

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South East Asia Business Context
Sarawak Campus
Faculty of Business & Design
Higher Education Division

Unit of Study Outline
HBI341N
Southeast Asia – Business Context
(Semester 2 / 2013)
Version date (5 September, 2013)

Unit of Study Outline
HBI 341N

Unit of study code

Southeast Asia- Business Context

Unit of study name

Semester 2, 2013

Teaching Term/Semester & Year

4 Contact Hours Per Week

Contact Hours (hrs/wk) or total contact hours It is highly advisable that students complete all core business units before enrolling in this unit of study

Prerequisites

Nil

Corequisites

12.5

Credit Points
Teaching Staff
Name

Role

Campus &
Room No.

Phone
No.

Email Address

Consultation
Times

Nurul Ilma
Salleh

Unit of Study
Convenor /
Lecturer / Tutor

Sarawak
B337

416-353
Ext:
7985

nisalleh@swinburne@edu.my

PLEASE EMAIL
TO ARRANGE
AN
APPOINTMENT

Note: When contacting teaching staff by email, please ensure that you:
-

Only use your Swinburne student account
Put HBI 341N in the subject line

Aims and Objectives
At the completion of this unit, students will be able to:


Assess the economic, political and business environments in the Southeast Asian region



Assess potential business opportunities, competition and threats in doing business in the
Southeast Asian region given the economic situation of the region



Use various methodologies to develop regional and country strategies and entry modes for doing business in Southeast Asia



Develop regional and country strategies and entry modes for doing business in Southeast
Asia



Make decisions using skills developed in researching case studies to update normative knowledge of the region



Present findings in a group oral and written consultancy report

Content
Today's evolving business environment in the South East Asian region.
Issues that influence business in South East Asia to include topics such as the

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