South Delaware Coors Inc
South Delaware Coors Inc.
Tommy Green
Professor Hall
BUS 346
Case Analysis
Larry Brownlow was presented the opportunity of a lifetime to have distributorship of Coors in south Delaware. Brownlow was nearing competition of his MBA when this arose and he has high hopes it could be a great investment. Brownlow using personal money available to do research handed the problem to professionals Manson and Associates. The budget for research was capped at $15,000 and Brownlow needs the results of research by February 20, 2000. This will allow Brownlow to decide his investment by a March 5th application deadline. A large factor to consider for Brownlow is his trust of $500,000 that becomes available in July on his thirtieth birthday. The decision Larry must make is what research will be most useful to his decision, because $15,000 will not buy everything Manson and Associates are offering. Market size, industry information, and consumer behavior are currently Brownlow’s missing puzzle piece. Such data can be gathered through the services of Manson and Associates that have been hired by Brownlow. Brownlow will only then be able to decide on his decision to invest in distributorship. Larry Brownlow is nearing completion of his MBA and even still is a successful hard working financially stable family man. Likely to gain much knowledge and experience through his MBA and past ventures Brownlow is determined to succeed. Coors’ philosophy is simply, “hard work, saving money, devotion to the quality of the product, caring about the environment, and giving people something to believe in.” Brownlow exemplifies these values in his life and this could be a valuable connection. Coors’ headquarters and majority of production are located in Golden, Colorado.
Two types of research exist as options for Brownlow. He is presented with an array of studies in which he can choose to be most fitting for his analysis as an investor into the distributorship.
Tommy Green
Professor Hall
BUS 346
Case Analysis
Larry Brownlow was presented the opportunity of a lifetime to have distributorship of Coors in south Delaware. Brownlow was nearing competition of his MBA when this arose and he has high hopes it could be a great investment. Brownlow using personal money available to do research handed the problem to professionals Manson and Associates. The budget for research was capped at $15,000 and Brownlow needs the results of research by February 20, 2000. This will allow Brownlow to decide his investment by a March 5th application deadline. A large factor to consider for Brownlow is his trust of $500,000 that becomes available in July on his thirtieth birthday. The decision Larry must make is what research will be most useful to his decision, because $15,000 will not buy everything Manson and Associates are offering. Market size, industry information, and consumer behavior are currently Brownlow’s missing puzzle piece. Such data can be gathered through the services of Manson and Associates that have been hired by Brownlow. Brownlow will only then be able to decide on his decision to invest in distributorship. Larry Brownlow is nearing completion of his MBA and even still is a successful hard working financially stable family man. Likely to gain much knowledge and experience through his MBA and past ventures Brownlow is determined to succeed. Coors’ philosophy is simply, “hard work, saving money, devotion to the quality of the product, caring about the environment, and giving people something to believe in.” Brownlow exemplifies these values in his life and this could be a valuable connection. Coors’ headquarters and majority of production are located in Golden, Colorado.
Two types of research exist as options for Brownlow. He is presented with an array of studies in which he can choose to be most fitting for his analysis as an investor into the distributorship.