Soul of Dell

Topics: Dell, Kevin Rollins, Soul Pages: 4 (1219 words) Published: August 7, 2011
The “Soul of Dell” was created Kevin Rollins was serving as the Senior Vice President of strategy and noticed Dell had a culture that needed to be changed. This culture was, “created a culture of stock price, a culture of financial performance, and a culture of 'what's in it for me?' throughout our employee base" (Zellen, 2004). Between Rollins and Michael Dell the “Soul of Dell” was created. This is now the corporate philosophy for Dell and has been since 2000. The purpose of The Soul of Dell is to define the kind of company Dell is and where they aspire to become. The Soul of Dell serves as a guide for their actions around the world, and ultimately forms the basis of their "winning culture.” The core elements of The Soul of Dell are: Customers: We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience (Soul of Dell, n.d.). The Dell Team: We believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace (Soul of Dell, n.d.). Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy (Soul of Dell, n.d.). Global Citizenship: We believe in participating responsibly in the global marketplace. We are committed to understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy...

References: Rourke, J. S. (2010). Management communication: a case-analysis approach (4th ed.). Upper Saddle River, N.J.: Prentice Hall.
Soul of Dell | Dell. (n.d.). Dell – The Official Site | Dell. Retrieved February 6, 2011, from
Zellen, B
February 9, 2011
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