Customers: We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience (Soul of Dell, n.d.).
The Dell Team: We believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace (Soul of Dell, n.d.).
Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy (Soul of Dell, n.d.).
Global Citizenship: We believe in participating responsibly in the global marketplace. We are committed to understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy
References: Rourke, J. S. (2010). Management communication: a case-analysis approach (4th ed.). Upper Saddle River, N.J.: Prentice Hall. Soul of Dell | Dell. (n.d.). Dell â€“ The Official Site | Dell. Retrieved February 6, 2011, from http://www.dell.com/content/topics/global.aspx/corp/soulofdell/en/index?c=us&l=en Zellen, B February 9, 2011 Ms