Sop for Design Management

Topics: Design, Fashion, Retailing Pages: 3 (1017 words) Published: June 8, 2011
Statement of Purpose

In writing my personal statement, I have come to find that the entire process is actually a process of introspection and summarizing, and conducting deep reflections on the course of my life over the past ten years. In the high school, I accidentally came across a book about branding and retail management that triggered my vague interest in marketing communication and management. In retrospect, it was precisely this vague notion that developed into a strong desire, an unshakable ideal that I am determined to pursue with lifelong dedication. But when I succeeded in my National Institute of Fashion Technology, exam, I started loving art and fashion, and creativity and imagination became natural extensions of my enthusiasm. Inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun is what creativity to me is, and my imagination became the beginning of any creation. This was the first opportunity that I missed.

After graduating from my college, I was recruited by an export house in India as a garment designer. Even though my distinguished professional performance brought me honours, status, generous salaries and perquisites and to some extent a creative satisfaction, my dream to be involved in brand design, marketing and strategic alliance failed to materialise. But deep inside my heart, I had always cherished the unquenchable wish to demonstrate my talents in building up a brand, marketing and management, to taste the real joy of doing what I like. My first introduction to design management came as a result of an encounter with Sudipt S G, Director Operations and Branding, Catmoss India Ltd., a retail brand in India for kids wear. It was a result of this encounter that I was able to get detailed understanding of the subject and in light of this, my passion, focus and interest reinvigorated and I decided to take up Master’s program in Design Management. My more than five years of experience in the...
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