Substantial Brand Identity
Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands 2009 ranking. Interbrand valued Sony brand at $11 million
Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9% of the revenues, Europe (13.9%), and others (25.8%), while Japan consisted of the largest segment at 42%. This diversification helps to minimize the impact of adverse conditions that may arise in any one geographic region.
Excellent technology and a rich heritage of technological expertise
The cutting-edge co-developer of the CD, the DVD and the Blu-ray Disc format, Sony continues to break new ground with innovative products like the PlayStation®3, the PlayStation® Vita, BRAVIA® LCD televisions, VAIO® personal computers, Xperia™ smartphones and tablets, Handycam® camcorders, the F65 4K professional camera, and the Cyber-shot®, Alpha DSLR and NEX digital cameras
Sony Music and Sony Pictures
In 2012, Sony led the movie, television and music industries with 21 Academy Award, 25 Golden Globe and 78 Grammy nominations. Sony has brought the world such acclaimed movies as “The Amazing Spider-Man,” “Men in Black 3” and “The Social Network” and produces hit television shows like “Breaking Bad,” “The Dr. Oz Show,” “Jeopardy!” and “Wheel of Fortune.”
Sony music artists include Adele, Michael Jackson, Bruce Springsteen, Paul Simon, Usher and Kenny Chesney. And, the Sony Entertainment Network is the ultimate destination for digital music, movies, television programs and games delivered through the PlayStation Network and the Music Unlimited and Video Unlimited services.
The high cost of media production, especially in its television business, has affected the