Sony Management Analysis
History
How and when was the organization founded?
Sony was founded by two engineers, Akio Monita, a physicists and Masaru Ibuka. It was Ibuka who, after the end of World War II, originally founded a radio repair shop. The following year his friend Akio Monita joined him with twenty other fellow workers from the Japan Precision
Instrument and Co. company and together they formed a company named Tokyo Tsushin
Kenkyujo (Tokyo Telecommunications Laboratory). It was on that day; May 7th of 1946 that these two engineers founded a firm in Nihanboashi, Tokyo with a start-up capital of 190,000 yen and that would one day grow into a more than 60 billion global organization.
It was however not until much later that the company acquired its now well-known name of
Sony. The idea of changing the name came to Monita on their first trip to the United States, they decided they needed a more easily pronounceable and recognizable name. “TKK” was their first intuition however this name was already used by a railway company in Japan.
Monita was in fact so convinced that they should have a name for themselves that he turned down an offer from Bulova to produce 100,000 radios because Bulova wanted the radios to carry their name. Monita answered Bulova’s proposition by saying that “Fifty years from now, I promise you that our name will be just as famous as your company name today”. It was then when both partners came up with the name “Sony”. It was derived from a combination of two other words, “sonus” and “sonny”. “Sonus” come from Latin and is root to words such as sound or sonic. “Sonny” on the other hand finds its name from a popular term used in the
1950 in United States to call a youthful boy.
Ibuka stated in the founding prospectus the primitive goal and aspiration the small company originally had: “The first and primary motive for setting up this company was to create a stable work environment where engineers who had a deep and profound appreciation for
How and when was the organization founded?
Sony was founded by two engineers, Akio Monita, a physicists and Masaru Ibuka. It was Ibuka who, after the end of World War II, originally founded a radio repair shop. The following year his friend Akio Monita joined him with twenty other fellow workers from the Japan Precision
Instrument and Co. company and together they formed a company named Tokyo Tsushin
Kenkyujo (Tokyo Telecommunications Laboratory). It was on that day; May 7th of 1946 that these two engineers founded a firm in Nihanboashi, Tokyo with a start-up capital of 190,000 yen and that would one day grow into a more than 60 billion global organization.
It was however not until much later that the company acquired its now well-known name of
Sony. The idea of changing the name came to Monita on their first trip to the United States, they decided they needed a more easily pronounceable and recognizable name. “TKK” was their first intuition however this name was already used by a railway company in Japan.
Monita was in fact so convinced that they should have a name for themselves that he turned down an offer from Bulova to produce 100,000 radios because Bulova wanted the radios to carry their name. Monita answered Bulova’s proposition by saying that “Fifty years from now, I promise you that our name will be just as famous as your company name today”. It was then when both partners came up with the name “Sony”. It was derived from a combination of two other words, “sonus” and “sonny”. “Sonus” come from Latin and is root to words such as sound or sonic. “Sonny” on the other hand finds its name from a popular term used in the
1950 in United States to call a youthful boy.
Ibuka stated in the founding prospectus the primitive goal and aspiration the small company originally had: “The first and primary motive for setting up this company was to create a stable work environment where engineers who had a deep and profound appreciation for