1.1 Company Overview
Sony Corporation is a leading global manufacturer of any information technology products for consumer and professional markets. It typically named as Sony, is a Japanese multinational corporation that is headquartered in Tokyo, Japan. It founded at 7th May 1946 and their co-founders of the company are Masaru Ibuka and Akio Morita. Sony have hired over 146,300 employees in 2013 and its diversified business is mainly paying attention on portable audio, digital imaging, home video equipment, entertainment, games and financial services area. The vision of Sony is trying to create a new digital entertainment experiences to enhance their customers life and mission are committed to develop and bring some new technology products (Sony, 2013).
1.2 Industry Overview
Electronic entertainment industry is considered as a potential industry, but also inconsistent to describe on it. For those people who have witnessed the growth of CD-ROM, Sony TV, PlayStation and the rise of internet or smart phone, it explained that no technology product has come along to dominate the technology market. Nowadays, this industry is driven on the comeback trail. Based on the growth from Sony PlayStation, laptop, Smart phones or Tablets, most of the analysts were predicted that the next three to four years have been seen the rapid growth of high-end technology product and others new features which are favorable to playing entertainment software.
1.3 The main issues in the case study
Based on the evaluation of case study, the author discovered some of its issues that planted in the Sony Company. Poor financial performance has lead Sony faced their losses revenue of ¥98.9 billion for the fiscal year ending March 2009. The author also found out that their revenue is start to declining in the following years. Besides, failed at planning and restructuring their organization plan has failed to achieve the desired outcomes that management could be expected
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