Sony Corporation
Sony Corporation’s full name is Sonī Kabushiki Gaisha, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – Electronics (including video games, network services and medical business), motion pictures, music and financial services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world, after Samsung Electronics and LG Electronics. The founder of Sony is Akio Morita and Masaru Ibuka. They have their companies based all around the world. They made a net income of 458million this year. This is a miniscule amount compared to what they usually make being of a major loss they have recently suffered and are still trying to recover from. Usually their net income goes up into the billions of dollars. Therefore, to expedite this process, I have decided to make a marketing strategy for this company.
Marketing Strategy
Sony makes various amount of products, so their products should be marketed in various different ways. First of all, cable TV is a efficient way of advertising. They could market almost everything from TV sets to phones and the
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – Electronics (including video games, network services and medical business), motion pictures, music and financial services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world, after Samsung Electronics and LG Electronics. The founder of Sony is Akio Morita and Masaru Ibuka. They have their companies based all around the world. They made a net income of 458million this year. This is a miniscule amount compared to what they usually make being of a major loss they have recently suffered and are still trying to recover from. Usually their net income goes up into the billions of dollars. Therefore, to expedite this process, I have decided to make a marketing strategy for this company.
Marketing Strategy
Sony makes various amount of products, so their products should be marketed in various different ways. First of all, cable TV is a efficient way of advertising. They could market almost everything from TV sets to phones and the