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Sony Company
Corporate Strategy Meeting
Sony Corporation
April 12, 2012

“ Sony will change.”

Sony Corporation

1

Kazuo Hirai, President & CEO

Entertainment

Electronics

Financial Services

Sony Corporation

2

Electronics Corporate Strategy

1. Current Issues 2. Key Initiatives to Transform Electronics Business 3. Management Structure to Execute Key Initiatives

Sony Corporation

3

Electronics Corporate Strategy

1. Current Issues 2. Key Initiatives to Transform Electronics Business 3. Management Structure to Execute Key Initiatives

Sony Corporation

4

Electronics: Issues to be Addressed

Business management speed Investment focus/selection based on long-term strategies Innovative products, services and technology TV business loss-making for 8 consecutive years

Sony Corporation

5

Sony’s Strengths

Global reach and brand recognition Technology development in digital imaging, game etc. Content & business know-how in film, music & game

“Sony DNA” – The will & drive to generate new value

Sony Corporation

6

Electronics Corporate Strategy

1. Current Issues 2. Key Initiatives to Transform Electronics Business 3. Management Structure to Execute Key Initiatives

Sony Corporation

7

Key Initiatives Strengthening core businesses
Digital Imaging / Game / Mobile

Turning around the television business Expanding business in emerging markets Creating new businesses & accelerating innovation Realigning the business portfolio and optimizing resources
Sony Corporation 8

Key Initiatives Strengthening core businesses
Digital Imaging / Game / Mobile

Turning around the television business Expanding business in emerging markets Creating new businesses & accelerating innovation Realigning the business portfolio and optimizing resources
Sony Corporation 9

Electronics: Core Businesses
Concentrate investment & technology development in 3 focus areas
Digital Imaging / Game / Mobile
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