Sony: Advertising and Product

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Topics: Advertising
Sony Corporation | | Native name | ソニー株式会社 | Type | Public | Traded as | TYO: 6758
NYSE: SNE | Industry | Conglomerate | Founded | 7 May 1946[1] | Founder(s) | Masaru Ibuka
Akio Morita | Headquarters | Minato, Tokyo, Japan | Area served | Worldwide | Key people | Sir Howard Stringer
(Chairman of the Board)
Kazuo Hirai
(President & CEO) | Products | Consumer electronics
Semiconductors
Video games
Media/Entertainment
Computer hardware
Telecom equipment | Services | Financial services, insurance, banking, credit finance and advertising agency | Revenue | US$ 79.186 billion (2012)[2] | Operating income | US$ -0.820 billion (2012)[2] | Net income | US$ -5.569 billion (2012)[2] | Total assets | US$ 162.142 billion (2012)[2] | Total equity | US$ 30.36 billion (2012)[2] | Employees | 162,700 (2012)[3] | Subsidiaries | List of subsidiaries | Website | Sony.net |

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Brand awareness
From Wikipedia, the free encyclopedia
Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.[1]
Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market.
A brand name that is well known to the great

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