Som 498 Syllabus
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SOM 498: Strategic Management
Semester: Spring 2011
Professor: Dr. Yan Ling
222 Enterprise Hall; (703) 993-1821; yling@gmu.edu
Course: TR 10:30-11:45am (section 12) TR 1:30-2:45pm (section 06) TR 3:00-4:15pm (section 07)
Location: Robinson Hall B203 (section 12) Innovation Hall 206 (section 06) Innovation Hall 136 (section 07)
Office Hours: M 10:15-11:45am and anytime by appointment
Instructional
Instructional Material: (a) Strategic Management and Competitive Advantage, by J. Barney and W. Hesterly (b) Cases available at: http://cb.hbsp.harvard.edu/cb/access/7921121
Course Website Address: Courses.gmu.edu
Course Description:
This course is an advanced examination of strategic management, competitive advantage, and business models. Students examine organizations from a cross-functional perspective, using all the core business functions covered in the SOM curriculum.
Prerequisites:
Students must have completed general education requirements and all core courses (i.e., SOM 301, ACCT 301, DESC 301, MGMT 301, FNAN 301, and MKTG 301)
Learning Objectives
This class integrates the specific core concepts you learned up to this point in the GMU and School of Management Curriculum. You will examine firms and industries from an historical and current economic perspective. Your analysis, both written and oral, will include the principles of finance, accounting, management, and marketing, with an emphasis on information technology as both the 'glue ' that links the functional specialties together and as a driving force behind emerging business models. Understanding how the various functional areas fit together and determine the performance of the firm is the essence of this capstone course. You will also learn more traditional strategy concepts including: the strategy process, the role of top management, industry analysis,
SOM 498: Strategic Management
Semester: Spring 2011
Professor: Dr. Yan Ling
222 Enterprise Hall; (703) 993-1821; yling@gmu.edu
Course: TR 10:30-11:45am (section 12) TR 1:30-2:45pm (section 06) TR 3:00-4:15pm (section 07)
Location: Robinson Hall B203 (section 12) Innovation Hall 206 (section 06) Innovation Hall 136 (section 07)
Office Hours: M 10:15-11:45am and anytime by appointment
Instructional
Instructional Material: (a) Strategic Management and Competitive Advantage, by J. Barney and W. Hesterly (b) Cases available at: http://cb.hbsp.harvard.edu/cb/access/7921121
Course Website Address: Courses.gmu.edu
Course Description:
This course is an advanced examination of strategic management, competitive advantage, and business models. Students examine organizations from a cross-functional perspective, using all the core business functions covered in the SOM curriculum.
Prerequisites:
Students must have completed general education requirements and all core courses (i.e., SOM 301, ACCT 301, DESC 301, MGMT 301, FNAN 301, and MKTG 301)
Learning Objectives
This class integrates the specific core concepts you learned up to this point in the GMU and School of Management Curriculum. You will examine firms and industries from an historical and current economic perspective. Your analysis, both written and oral, will include the principles of finance, accounting, management, and marketing, with an emphasis on information technology as both the 'glue ' that links the functional specialties together and as a driving force behind emerging business models. Understanding how the various functional areas fit together and determine the performance of the firm is the essence of this capstone course. You will also learn more traditional strategy concepts including: the strategy process, the role of top management, industry analysis,