Solar Marketing Plan

Topics: Marketing, Customer service, Marketing research Pages: 4 (839 words) Published: August 25, 2013
11/9/2012

Marketing Plan for Northern Province submitted by: APL Group of Company |

An intended purpose of sending this marketing plan to establish a business relationship between APL Group of company and Building Material Corporation [BMC] also Existing Red Cross [SLRC] Network to promote Renewable Energy Solutions and building materials to Sri Lankan market. Sri Lanka currently shows a huge enthusiasm towards new technology as a direct result of ever increasing development of infrastructure as well as electricity demand.

We are in a position to provide a full range of supply and services to enter Market for the products via BMC and SLRC Network. We invite join us together to make a business relationship with us to promote the products. Especially our plan is to provide full range of solar energy solutions, LED lighting solutions, cement items, tiles and roof materials.

We promise that we will provide finest business promotion and supply as much as possible by our self, In order to ensure a successful Business, a range of activities recommended, brief description of promoting products mentioned below, for each and every process there is an ideal strategy presented.

Market Research
Having defined the concept, we have done a survey about the existing market before launch the product. We had a look at below factors, It helps us to enhance the concept, quantify the market potential and identify important sellable features for the product; conclusion of research mention below,

Products of similar concept currently on the market, suppliers of similar products? * The products which we plan to supply is already available at existing market, to get success we should provide quality products with low price also there should be a good after sales service is needed.| How and to whom are products being promoted, distributed? * Sales promotions can be done by several ways such us advertisements, presentations, door to door leaflet distribution,...
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