Sociology Uber Assignment 
Sociology
Aniket Sheth
Balam Sai Kiran
B. Varaprasad Rao
Mohammed Mandasaurwala
Nishant Gadia
Runam Daga
Zainulabedin Wagh
Company Background
• Uber is an app-based transportation network and taxi company headquartered in San
Francisco, California founded by Travis Kalanick
& Garrett camp in 2009.
• The company uses a smartphone application to receive ride requests and then sends these trip requests to their drivers.
• Customers use the app to request rides and track their reserved vehicle's location.
• Since Uber's launched, several other companies have emulated its business model, a trend that
Vision & Mission
• Uber is a software company and does not own any of the cars which transport Uber customers.
• Uber has negotiated contracts with drivers and takes 25 percent of the fare.
• The initial launch city was San Francisco in 2010 and Kalanick has been busy raising capital ever since. • Seamlessly connecting riders to drivers through our apps, cities have become much more accessible, opening up more possibilities for riders and more business for drivers.
• The mission of Uber is that they offer a lot more: reliability, customer support, style, comfort and reduce frustration. It is your on-demand private driver. • Uber also provides real-time ridesharing, allowing
Business Model & Value Proposition
Target Customers
• End Users:
Upper Class
Business
Technology
Urban Middle-Class
• Suppliers:
Drivers
Value Proposition
End User: Secure, trustworthy & guaranteed ride with shorter waiting
Drivers: Busier & efficient days for drivers
Organizational Culture
• Vision- Employees recruited by the company were assessed on the vision they had for themselves & the company as a whole.
• Quality obsessionThe one feature that differentiated Uber from its competitors was the extreme prioritization given to Quality control & management. • InnovationThe Company encouraged idea generation, out-of-the-box thinking & creative techniques from all its employees.
• Fierceness &
Aniket Sheth
Balam Sai Kiran
B. Varaprasad Rao
Mohammed Mandasaurwala
Nishant Gadia
Runam Daga
Zainulabedin Wagh
Company Background
• Uber is an app-based transportation network and taxi company headquartered in San
Francisco, California founded by Travis Kalanick
& Garrett camp in 2009.
• The company uses a smartphone application to receive ride requests and then sends these trip requests to their drivers.
• Customers use the app to request rides and track their reserved vehicle's location.
• Since Uber's launched, several other companies have emulated its business model, a trend that
Vision & Mission
• Uber is a software company and does not own any of the cars which transport Uber customers.
• Uber has negotiated contracts with drivers and takes 25 percent of the fare.
• The initial launch city was San Francisco in 2010 and Kalanick has been busy raising capital ever since. • Seamlessly connecting riders to drivers through our apps, cities have become much more accessible, opening up more possibilities for riders and more business for drivers.
• The mission of Uber is that they offer a lot more: reliability, customer support, style, comfort and reduce frustration. It is your on-demand private driver. • Uber also provides real-time ridesharing, allowing
Business Model & Value Proposition
Target Customers
• End Users:
Upper Class
Business
Technology
Urban Middle-Class
• Suppliers:
Drivers
Value Proposition
End User: Secure, trustworthy & guaranteed ride with shorter waiting
Drivers: Busier & efficient days for drivers
Organizational Culture
• Vision- Employees recruited by the company were assessed on the vision they had for themselves & the company as a whole.
• Quality obsessionThe one feature that differentiated Uber from its competitors was the extreme prioritization given to Quality control & management. • InnovationThe Company encouraged idea generation, out-of-the-box thinking & creative techniques from all its employees.
• Fierceness &