Write an essay which outlines the view that a consumer society is a divided society. PLAN
Intro – What a consumer society is, shift from industrial, class ect. Paragraph 1 – Largest division Money – ability to consume. Bauman + Veblen
Consuming a way of showing wealth and success. Able to be a consumer. Buy products for what they mean not just their purpose. Paragraph 2 – In-crowd vs outsiders
Consumer goods aimed at certain market, can alienate those who don’t fall into this market eg old, disabled. Paragraph 3 – Employed and unemployed division. Creates fight for jobs which enables the to consume. Unemployed don’t have disposable income so cannot buy into consumer society. Baumen seduced + repressed. Paragraph 4 – Bauman seduced and repressed also applies to disabled/ less socially mobile. People unable to fully partake in consumer society. Isolation... Conclusion – Winners and losers. Consumer society will always be divided. Distinguishes money from poor.....
Write an essay that outlines the view that a consumer society is a divided society. Today many social scientists describe society as a consumer society. A consumer society is one in which society is defined by how and what people purchase. People are now more defined by the commodity goods that they own. Although this is different from the industrial society of the late 19th early 20th century, there are parallels in that both theses societies create differences within them, and have the ability to exclude social groups. In the past what people did as a job was the most important thing that defined a person, as we have moved into a more consumer society more emphasis has been placed on what a person does in their spare time as well as the clothes they wear and the things they buy.
Possibly to the most significant divide which a consumer society creates is that of money, those who have it and those who don’t. The definition of a consumer society is about consuming and to do that...
Making Social Lives, Stephanie Taylor, Steve Hinchcliffe, John Clarke and Simon Bromley. The Open University (2009)
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