Sociology and Consumer Society

Topics: Sociology, Social class, Working class Pages: 4 (1335 words) Published: August 28, 2013
TM02 Plan
Consumer Society – choices and freedom
Seduced and the Repressed
Consuming uses and behaviour
Baumans theories
Supermarkets – how they seduce us
Why big supermarkets can sell cheap goods and small shops can’t compete •Repressed cant compete
Conclusion –do we have freedom of choice

Explore the claim that consumer society is characterised by freedom of choice. Introduction.
My essay is going to look at the claim do we have a freedom of choice in Consumer Society , and is it characterised by different concepts or is it by choice we shop and do things in certain ways. Living in today’s consumer society gives us freedom of choice dependant on our status both social and financial. Consumer society is a society that is defined by what we buy and how we use things. Bauman defines consumers as either ‘Seduced’ or ‘Repressed’. Zygmunt Bauman (1988) believes that “A consumer society promises choice and freedom to those who, because of their financial and social circumstances, are in a position to consume effectively”. This theory would appear to suggest that to live in a consumer society; we are actually presented with choices and freedoms depending on our social circumstances. Consequently, we create differences and inequalities for those who cannot compete because of different sets of social circumstances. To discuss ‘do we have a choice in a consumer society’ we have to look at some of the differences and inequalities and how they are made on the streets of the UK. It is a competitive environment within an ever changing society, moving from an industrial era to what is widely accepted as being a consumer society. The evidence of this is shown through materialistic spending patterns and social consuming behaviours. Back in the industrial society different things were seen as more important like being a Trade Union Member or having the right to vote, nowadays these are...
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