sociolody
Tenzin Topgyal Dr. Charles Vivona
Soc
Motivation theory which suggests five interdependent levels of basic human needs (motivators) that must be satisfied in a strict sequence starting with the lowest level. Physiological needs for survival (to stay alive and reproduce) and security (to feel safe) are the most fundamental and most pressing needs. They are followed by social needs (for love and belonging) and self-esteem needs (to feel worthy, respected, and have status). The final and highest level needs is self-actualization needs (self-fulfillment and achievement). Its underlying theme is that human beings are 'wanting' beings: as they satisfy one need the next emerges on its own and demands satisfaction ... and so on until the need for self-actualization that, by its very nature, cannot be fully satisfied and thus does not generate more needs. This theory states that once a need is satisfied, it stops being a motivator of human beings. In personnel management, it is used in design of incentive schemes. In marketing, it is used in design of promotional campaigns based on the perceived needs of a market segment a product satisfies.
A need higher in the hierarchy will become a motive of behavior as long as the needs below it have been satisfied. Unsatisfied lower needs will normally dominate unsatisfied higher, thus they must normally be satisfied before the person can rise up in the hierarchy. Knowing where a person is located on the pyramid will aid you in determining effective motivators. For example, motivating a middle-class person who has met the first four levels with positive feedback and encourage, such as a certificate, will have a greater impact than using the same motivator to affect a minimum wage person from the ghetto who is desperately struggling to meet the first couple of needs. It should be noted that almost no one stays in one particular hierarchy for an
Soc
Motivation theory which suggests five interdependent levels of basic human needs (motivators) that must be satisfied in a strict sequence starting with the lowest level. Physiological needs for survival (to stay alive and reproduce) and security (to feel safe) are the most fundamental and most pressing needs. They are followed by social needs (for love and belonging) and self-esteem needs (to feel worthy, respected, and have status). The final and highest level needs is self-actualization needs (self-fulfillment and achievement). Its underlying theme is that human beings are 'wanting' beings: as they satisfy one need the next emerges on its own and demands satisfaction ... and so on until the need for self-actualization that, by its very nature, cannot be fully satisfied and thus does not generate more needs. This theory states that once a need is satisfied, it stops being a motivator of human beings. In personnel management, it is used in design of incentive schemes. In marketing, it is used in design of promotional campaigns based on the perceived needs of a market segment a product satisfies.
A need higher in the hierarchy will become a motive of behavior as long as the needs below it have been satisfied. Unsatisfied lower needs will normally dominate unsatisfied higher, thus they must normally be satisfied before the person can rise up in the hierarchy. Knowing where a person is located on the pyramid will aid you in determining effective motivators. For example, motivating a middle-class person who has met the first four levels with positive feedback and encourage, such as a certificate, will have a greater impact than using the same motivator to affect a minimum wage person from the ghetto who is desperately struggling to meet the first couple of needs. It should be noted that almost no one stays in one particular hierarchy for an